Work Smarter, Not Harder. I like that. It’s catchy. It rhymes. Of course, that’s not all it does. More than just sounding good, it represents and speaks to Brain Bytes Creative’s entire approach to the web development business.
Let me clarify. It’s OUR approach to the web development business. Not THE approach to the web development business. It would be irresponsible for me to claim that every web development and website company out there goes about their own business that same way. Quite the opposite in fact.
But I’m getting ahead of myself.
Let’s first discuss what Work Smarter, Not Harder means to Brain Bytes Creative. In a word: Everything.
Work Smarter, Not Harder is all about efficiency in everything that we do. When you hire us as your chosen website company to handle your website design and marketing needs, you are trusting us to create web marketing solutions for you without breaking the bank. We take that responsibility seriously, and the ONLY way to provide the quality of web development services we do, for the price that we do, is to work efficiently. Wasted energy, be it mental or physical, costs. It costs us time. It costs us quality. And it costs you more money. We simply cannot have that as a company and you certainly cannot have that as our client.
Web development is about more than just website design and web marketing strategies. At Brain Bytes Creative we are constantly striving for better ways of doing business. We are constantly striving to get a leg up on the web development competition. The best way we know to do that, other than our spectacular finished product of course, is to always be looking several steps ahead. That is a key component of Working Smarter, Not Harder. The more we can anticipate and plan, the less reactionary we have to be when issues do arise. Look, as much as we may not like it, issues do occur. But the more we can learn from each and every issue that comes up, the more we can better serve every future client we work with.
Let’s look at it from another angle.
As a business, there aren’t many things harder than finding new quality leads. What’s more, there aren’t many things smarter than having your own clients find new leads for you. I think you see what I’m getting at. The only way to ensure that your own clients refer you to others is to do right by them in all you do. The greatest marketing tool for a website company like us is the work that we do. But, it doesn’t stop at website design…it has to extend to our customer service and support. For a website company like us, it is worth the “extra” work we put in upfront, for the dividends it will pay in the long run. That mentality has served us, as well as our clients, very well.
For our competitors, Working Smarter, Not Harder means doing quite little while charging quite a lot. Ours is an industry that is rife with shortsighted individuals and companies. Our competitors count on the fact that you know little about website design, web marketing, and web development in general. Customer service and communication is an afterthought. Day after day, they work within the status quo, with no regard for their own future, let alone the future of their clients.
In the meantime, we’ll continue to Work Smarter, Not Harder our way. We’ll continue to efficiently and effectively create. We’ll continue to look steps ahead and learn as we grow. We’ll continue to communicate and work as a partner with our clients. We’ll continue to keep our client’s best interest as our main priority. And we’ll continue to separate ourselves from the pack.
Brain Bytes Creative LLC
120 Interstate North Parkway
Atlanta, GA 30339