Having a Great Website is Critical for Business Success
It’s 2012, and the Internet is running the show.
The way we view the world has changed. The way we live our lives has changed. The way we do business has changed.
Sure, the same core beliefs that have always dictated business are still in play. In the end, (good) business is still about providing exceptional service and/or exceptional products. That will never change. But how we go about connecting with our client base, marketing ourselves, and getting our foot in the door has changed.
And in a big way.
During the initial Internet Boom of the 1990’s, website design, web development, and web marketing was for the young, cutting edge, forward thinking website company. Ma and Pa stores were still marketing through the phone book. Web development was hardly on the mind of your local auto-body shop. Website design wasn’t anything anyone in Plano, Texas was interested in investing time and money into. You get the point.
It’s 2011, and whether you know it or not, your company IS a website company in that it’s either using the Internet as it’s primary marketing tool, or it isn’t. And if it’s not, you’re in trouble.
In fact, we have found that 46% of consumers will not use a small business when they find a website of poor quality. Can you afford to lose almost half of your potential customers because you didn’t want to invest in web development and website design? Yeah, neither can we.
It’s 2011, and the truth is just having a website isn’t enough. You have to have a quality website. Nowadays, people expect you to have a website…and they expect it to be good. Almost half (49%) of all consumers said that having a low quality website is even WORSE than not having one at all!
Simply put, that means that quality web development and website design are crucially important. Your 14 year old nephew running his website company out of the basement isn’t enough. You need a true website company that knows exactly how to get you the most out of your investment. You need a website company that knows the ins and outs of web development and what it REALLY means for you.
It’s 2011, and having a website for your company is no longer a luxury. It’s an absolute necessity.