Brain Bytes offers video production services through our partner ECG Productions
The Wharton School of Business at the University of Pennsylvania conducted a major research study on print versus video marketing. Their conclusions showed that a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over a print brochure. That’s real marketing power and it’s within your reach.
You Can Reach a Wide Audience More than 55% of the entire US population watched online videos in 2013. That’s 170 MILLION people. Of those, 60.6 MILLION people viewed videos from their mobile devices.
You Can Increase The information retained in one minute of video is equal to about 1.7 million written words. That means that your video has a very high viewer retention rate. 45% of people say that seeing a product or service mentioned in an online video would encourage them to seek out more information. Using videos with clear and concise calls to action will allow your customers to not only to process and understand your message, but to take action and convert!
100 Million People Can’t Be Wrong! That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a cute girl swearing, but many viewers are looking for advice on how to do something or how to make something work better. Thankfully for all of us a bunch of them are looking to buy a service or product too!
64% more likely to purchase! That’s how much more likely website visitors are to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos.
Recent research from Cisco Systems suggests that online video currently represents 40% of all current consumer internet traffic. Cisco predicts that this will increase to 62% by 2015.
YouTube recently announced it gets 3 BILLION video views per day. That’s the equivalent of nearly half the world’s population watching a single YouTube video each day.
According to comscore.com there has been a 66% increase in the past year of end-consumers viewing video marketing content on mobile platforms across the UK, Germany, France, Italy and Spain.
Did you know, for example, that Google, MSN, Yahoo, AOL and countless other Search Engines give priority to websites containing video content? This means that video drives search results and conversions! Video has a definite tractable ROI which is why we have personally seen a 400% increase in video business over the last two years propelled by our amazing sister company ECG Productions.
ECG Productions is not just a strategic partner they share an owner and a beautiful studio space in Atlanta, Georgia with Brain Bytes Creative. This makes Brain Bytes and ECG one of only a handful of 360-degree agencies in the nation. For our clients this means seamless marketing, aggressive pricing, and a on stop shop for all your marketing needs. We are the perfect solution for companies that don’t have an in house marketing team.
Video marketing is critical to your success. If your competitors don’t have video they will. Be a leader and have everyone playing catch-up to you! Contact us today!