Search Engine Optimization

Rise To The Top With Brain Bytes Creative Search Engine Optimization

What Is Search Engine Optimization?


Definition of SEO

Search Engine Optimization or SEO for short is the website development technique that enables your site to be displayed among the top results of a search engine query. When a keyword search is performed, a search engine will scan the web and return a list of sites that contain the most relevant content. If your website design does not incorporate SEO, your exposure to potential clients is vastly diminished and your search result ranking becomes exponentially lowered.

We Know Search Engines

Understanding  the framework of search engines is the key to building first-class SEO websites. Our website development team at Brain Bytes Creative combines years of experience with a thorough understanding of how search engines work in order to build you the most efficient SEO website possible and a strategic partnership with the SEO masterminds, Search Nearby, means flawless execution from local to national.

Learn more about Search Nearby.
Founded in 2009, Search Nearby is a full service local SEO company. Offering a variety of optimization strategies, the company approaches the field of online marketing with energy and originality unseen in other companies, seeing the trends in Google before others. Search Nearby’s unique approach involves multifaceted campaigns targeted specifically toward local searches. With an aim to see how businesses flourish, Search Nearby offers local visibility analysis along with its SEO services. The Search Nearby office is convenient to metro Atlanta and its surrounding areas, located in downtown Decatur, Georgia.

What we look for when analyzing your website.
Search Nearby has an SEO team with over 30 years of combined experience making us the authority in the Atlanta area. Our 100% white hat SEO techniques have been established by industry experts with 1000 of hours of real world search engine optimization work. Our initial process includes a 105 point check list of critical on page and off page factors which have been proven to work as tested on 100’s of sites. Below is a partial list of elements we focus on over the life of your SEO work.

POSITIVE ON-Page SEO Ranking Factors
Keyword in URL
Keyword in domain name
Keywords
Keyword in title tag
Keywords in description and Meta tag
Keywords in keyword Meta tag
Keyword density in body text
Individual keyword density
Keyword in H1, H2 and H3
Keyword font size
Keyword proximity
Keyword phrase order
Keyword prominence (how early in page/tag
Keyword in alt text
Keyword in links to site pages (anchor text)

NAVIGATION – INTERNAL LINKS
Link should contain keywords.
All internal links valid.
Efficient – tree-like structure
Intra-site linking
Appropriate links between lower-level pages
Breadcrumb style links where possible.

NAVIGATION – OUTGOING LINKS
Link only to good sites.
Outgoing link Anchor Text
Link stability over time
Validate all links periodically.
Less than 100 links out total

Technical & Hosting ON-Page Factors
Domain Name Class
File Size
Hyphens in URL
Freshness of Pages
Amount of Content Change
Frequency of Updates
Page Theme
Keyword stemming
Applied Semantics
URL length

Negative ON-Page SEO Ranking Factors
Text presented in graphics form only.
Link to a bad neighborhood
Redirect thru refresh metatags
Excessive cross-linking -
Stealing images
Copyright violation
Keyword stuffing
Keyword
Page edit
Dynamic Pages
Excessive Javascript
Flash page
No Frames.
Invisible text
Gateway, doorway page
Duplicate content
HTML code violations

POSITIVE OFF-Page SEO Google Ranking Factors

INCOMING LINKS
Domain Authority
Total incoming links
Historically, FAST counted best
Incoming links from PR4+ pages

FOR EACH INCOMING LINK
Page rank
Anchor text
Age of link
Frequency of change of anchor text
Popularity of referring page
Number of outgoing links on referrer page

Brain Bytes Creative LLC
120 Interstate North Parkway
Suite 435
Atlanta, GA 30339

678-720-8819
info@brainbytescreative.com

Search Engine Optimization, SEO, Local Search, Google Places, Atlanta, Georgia