The Get It Straight Podcast: Cosse & Silmon

Brain Bytes
ON
August 5, 2021

The Get It Straight Podcast

Featuring Cosse & Silmon

Dr. Chris Cosse followed in his fathers footsteps.

He came to the realization that pre-med was draining his energy. Dr. Cosse began his adventure as an orthodontist at Cosse and Silmon Orthodontics. He spent the first few years establishing himself, and shadowing his father. He learned that his father was his guide to success, as he was right more than wrong. Dr. Cosse has continued the legacy of his family as he has expanded their business. Cosse and Silmon Orthodontics, has branched into four locations to accommodate their patients.

Making One Smile Beautiful At a Time

Dr. Chris Cosse believes that educating his patients with honesty is a recipe for success. As an orthodontist specialist, his goal is to make one smile confident and beautiful at a time. Dr. Cosse found that their business has thrived by word of mouth and digital marketing. He believes digital marketing takes precedence over print ads in this day and age. With the pandemic and technological advancements, virtual consultations have become a popular alternative. Dr. Cosse has made virtual consultations possible for his patients.

Braces Academy

Braces Academy is a website run by Dr. Cosse which includes educational videos. He began this website with the idea that he could educate patients from other practices. Braces Academy has been a sucessful and informative resource. Dr. Cosse has proven his qualification in his expertise as an orthodontist. Each film gives viewers access to a wider range of information about oral care and hygiene. Check out the one of a kind, Dr. Chris Cosse through www.cosseortho.com and www.bracesacademy.com.

Until Next Time

Thank you for checking out The Get It Straight Podcast, featuring the expert, Dr. Chris Cosse. We hope for Dr. Cosse to join us again in the upcoming future. Come back to hear from more of the most educated and well-spoken leaders in the Orthodontist industry. Feel free to reach out with any questions or concerns.

marketing,podcasts

The Get It Straight Podcast: Black Orthodontics

harrison thacker
ON
July 26, 2021

The Get It Straight Podcast

Black Orthodontics

The Get It Straight Podcast has returned!

As always, our goal is to highlight the best and brightest in the field of orthodontics. Today, we’ll be talking with the good people from over at Black Orthodontics. Joining the conversation is team member Heather Blalock, along with Dr. Black himself!

Their practice is located in Asheville, North Carolina, and they’ve served the community with stronger smiles for quite a while. Dr. Black alone has been in the field for over three decades, and his experience shows in his top level treatment of clients. Read on to learn more!

How Orthodontics Equates To More Family Time

Turning the clocks back to his entry into the field, Dr. Black says he knew this was the path for him in dental school.

“No disrespect to a,l my good dentist buddies, but I knew I wasn’t going to end up being a dentist.” It was between braces, and becoming an all out dental surgeon.

The key factor in his decision making was the overall time commitment of the latter. He reasoned that such a path would be too demanding, taking away from much needed, quality family time. The orthodontic field offered the perfect opportunity for both flexibility and a livable wage.

Listen To The Get It Straight Podcast

Dr. Black is sure to note that none of this would be possible without a strong, competent team of colleagues.

This wonderful practice is yet another example of just how favorable a career in the field is for those with the passion and skillset. It’s a grind, no doubt, but by all accounts, it’s more than worth it.

The Get It Straight Podcast would like to thank Dr. Black and Heather for talking with us. You can listen to the full discussion above. Be sure to check back in for more awesome talks with reputable orthos, as we update our archives regularly! Our episodes are available across Vimeo, Soundcloud, Spotify, and more.

Brain Bytes Creative is a leader in marketing for Orthodontists.

Need help getting your name out? We can help turn your efforts into tangible leads. Schedule a consultation with us on our contact page today!

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The Get It Straight Podcast: The On Demand Podcast

Jason Sirotin
ON
July 23, 2021

The Get It Straight Podcast

Featuring The On Demand Orthodontist

Welcome back to the Get It Straight Podcast! Today, we’ll be meeting with the founders of one of the most revolutionary add ons to the orthodontic space to date. The On Demand Orthodontist allows practitioners to conduct the majority of their work remotely.

Piloting this novel concept are Dr. John Warford, and Judd Johns. Check out the clip above to hear about their experiences, as well as how their solutions are giving providers a much needed reprieve in their daily routine. You can also listen to the clip via our SoundCloud, linked below.

How ODO Was Born

The idea of Demand Orthodontist began with Dr. Warford’s introduction to aligner therapy. One of the most glaring issues that comes with the exclusivity of orthodontics is distance. Many patients are forced to drive inconvenient distances for regular check ups. But as Dr. Warford’s success with aligner therapy took off (over 90% of his patients are now on this path), so did his interest in virtual orthodontics.

The pair proved to be a perfect match, as it provided value and alleviation to both the doctor and the patients. He was even able to work up collaborations with a long time partner that had previously moved far across the state. Fast forward, and now he and Judd Johns have come together to truly maximize the effort.

Why GIS Exists

The Get It Straight Podcast is committed to providing valuable information to those interested in the orthodontic space. Innovations like The On Demand Orthodontist are prime examples of the opportunities the field presents its participants.

To learn more, be sure to check out ODO’s website. “It’s disruptive, but it’s a win, win, win for everyone,” proclaims Dr. Warford. It’s a peak into what will likely be the future of orthodontics.

Brain Bytes Creative is a leader in marketing for Orthodontists.

Need help getting your name out? We can help turn your efforts into tangible leads. Schedule a consultation with us on our contact page today!

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The Get It Straight Podcast: Featuring Dr. John Warford

Brain Bytes
ON
July 23, 2021

The Get It Straight Podcast

Warford Orthodontics

Welcome to the inauguaral edition of The Get It Straight Podcast! Hosted by Jason Sirotin and Judd Johns, the show centers on the latest in the world of orthodontics. Today, we’re joined by Dr. John Warford of Warford Orthodontics in Bismarck, ND.

The GIS Podcast seeks to have leading subject matter experts and fixtures within the field engage in meaningful discussions. From experiences, to expertise, and more, so much valuable information is freely shared. Listen above as Dr. Warford talks about what led him to the field, and what he’s learned after treated over 10,000 patients in the past two decades.

Finding Your Way As An Orthodontist

The origins of Dr. Warford’s love for orthodontistry begin with his father. Also an esteemed, Dr. Warford’s father was the spark that pushed him into the arena. The lucrative, self starting opportunity that it would prove to be was also a great selling point.

This wouldn’t be a simple task though. As Dr. Warford notes in the clip, there’s about a single percent of chance that ortho hopefuls will actually go to residency. Part of this competition comes from how tedious and technically demanding of a profession that it is.

GIS Will Return

Watch the interview above for more on Dr. Warford’s journey, and what led him to start Warford Orthodontics. For those with orthodontic needs in the Bismarck area, be sure to reach out to Dr. Warford and his expert team. They employ a a novel approach to the space via their partnership with On Demand Orthodontist.

Thank you for checking out this episode of The Get It Straight Podcast. We will be regularly uploading our talks with the industry’s best and brightest, so definitely check back in for more great information. We can’t wait to reveal our next awesome guest!

Brain Bytes Creative is a leader in marketing for Orthodontists.

Need help getting your name out? We can help turn your efforts into tangible leads. Schedule a consultation with us on our contact page today!

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How to Reprioritize Marketing Efforts for COVID-19

Belle
ON
March 24, 2020

A lightbulb with a pink filament. The bottom of the lightbulb is blue and pointed.

Here are five things that companies can do to offset some of the revenue and sales pipeline losses associated with COVID-19.

1. Focus on creating SEO-focused content as part of your marketing efforts for COVID-19

Consider asking ALL EMPLOYEES to start writing content. Especially those who have less on their plate right now.

Create a content calendar for your employees, and get everyone involved in the effort. Have an agency support your content creation by performing keyword research and creating content assignments for people to write.

Get invested in this now, and your organization could produce an incredible amount of lead-generating content by the time things get back to normal.

Creating SEO-focused content can help bring in an influx of new leads in Q4 to make up for the leads and sales you are missing now. And even better – this work will have a lasting impact on your digital footprint, and may even help generate leads for years to come.

2. Invest in targeted non-branded paid search campaigns.

Think about each of your offerings, and create a specific paid search campaign for each one to bring in new leads.

This approach can put a lot more leads into your pipeline and plant the seeds for sales that materialize in Q3 or Q4.

If you do it right (super-targeted ads, keywords, and landing pages), you can start creating these new leads very inexpensively. Check out this case study about how we created 12 new non-branded leads for $280 in ad spend.

3. Consider paid social campaigns in your marketing efforts for COVID-19

During this period of social distancing, there will be a lot more people on social media.

With paid social campaigns, you can start to raise awareness about your brand and your products.

You can also begin to gather a lot of information about people who might be interested in your offerings by the time this crisis has waned.

Paid social campaigns are an excellent option for companies where brand awareness is crucial.

Strategically placed paid social campaigns can also benefit companies with an incredibly unique, timely, or special offer.

4. Focus on your website.

During slower periods, you can give more attention to building or augmenting your website.

If you have a website project on the horizon, now is a smart time to get it launched and have it ready in time for the market when the crisis calms down.

5. Make your conferences virtual.

If you have a conference on the horizon that poses a health risk, consider building a virtual version rather than canceling altogether.

Leverage live streaming services for keynote speakers, set up messaging services for real-time participation, and create breakout rooms for networking.

Find ways to up the ante like offering virtual solutions and consultations for attendees and creating forums for people in your industry to talk about ways they are dealing with the COVID-19 crisis.

Moments of crisis can cause a lot of anxiety.

Rather than focus on the thoughts and worry, we hope impacted businesses can use these ideas to expand their digital footprint and reprioritize their marketing efforts for COVID-19.

We’re always ready to help you find digital ways to drive your sales and improve your pipeline. Contact us today for a free evaluation.

Get info about the Coronavirus here.