Be a thought leader in digital marketing
Posted by: Jason Sirotin / November 14, 2018

What is a thought leader? It sounds nebulous; a kind of vague term that we assign to the individual at the head of the table in a conference room stock photo. To set the record straight, here are two undeniable truths I know about thought leaders: The definition of “thought leader” is vague. There’s no…

Understanding search marketing
Posted by: Taylor Brainard / November 12, 2018

What is search marketing? When was the last time you used a search engine to help you solve a problem? Whether it was looking for a new restaurant, checking elections results, or starting your Christmas shopping early, I’d dare to say you’ve used a search engine recently. Google processes 40,000 search queries every second on…

My website’s organic traffic dropped: A survivor’s guide
Posted by: Savvy Lorestani / November 9, 2018

Seeing organic traffic drop significantly can make even the most level headed marketer feel anxious, especially if you can’t figure out where the change is coming from. Here are a few steps you can take to identify what happened — so you can quickly address the problem. Step 1: Figure out when the organic traffic…

Should I focus on SEO or PPC?
Posted by: Jason Sirotin / November 8, 2018

Site traffic is the name of the game, so what’s the best way to make it happen? The choice is simple: Focus on SEO (Search Engine Optimization) and go after organic search; or go the PPC (Pay Per Click) route and make sure your ads are being seen. Let’s do a quick breakdown of both…

Billboard design and placement in Atlanta
Posted by: Jason Sirotin / November 7, 2018

Billboard advertising is one of the few advertising media maintaining business as marketing shifts to digital. While other advertising methods have taken a hit, the demand for billboards hasn’t changed. Especially with the inclusion of digital billboards, considering this as an option in your overall marketing campaign can be a very smart move. The reach…

Five ways to have a successful digital marketing agency in 2019
Posted by: Jason Sirotin / November 2, 2018

2018 has not been the best year for advertising agencies. To expand on that fact, agencies did not deserve the best year in 2018. There hasn’t been a significant shakeup in agencies’ MO since the 1950’s and that leads to complacency. What happened in 2018 was client pushback against a system that didn’t work for…

CRO (conversion rate optimization) techniques and tools
Posted by: Laurel Street / November 1, 2018

A quick Google search for “conversion rate optimization tools” yields 25.2 million results (and counting). Skimming each of these articles would take 45,567 years. There’s no shortage of information when it comes to CRO — the internet is full of ads and articles. Perhaps rightly so, as CRO is one of the most high-impact strategies you…

How CRO (Conversion Rate Optimization) Can Boost Sales + Leads for Your Startup
Posted by: Laurel Street / October 29, 2018

First things first — what is Conversion Rate Optimization? Conversion Rate Optimization (CRO) is a set of methods used to increase the percentage of users on your website who convert and become customers, or take the next step toward becoming customers (by requesting a demo, for example.) You may have heard of Search Engine Optimization…

UX (User Experience) Best Practices + Debunking the CRO Best Practices Myth
Posted by: Laurel Street / October 22, 2018

If you’re new to CRO (Conversion Rate Optimization), you may be Googling around for some best practices to follow. If you’ve been doing conversion optimization for a while, you may be thinking “Wait — I’ve heard there’s no such thing as CRO best practices.” So which is it? Are there best practices for CRO or…

How to choose a CRO agency
Posted by: Belle Newby / October 18, 2018

Plenty of users visit your site. But few convert. You’re considering investing in a conversion rate optimization agency because you know CRO is a great way to support your ongoing marketing efforts like paid search, SEO, and social media. And after all, it’s easier to convert traffic you already have than brand new traffic. There’s…



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