Dr. Warford, of Warford Orthodontics, begins by detailing his background in the field. He recalls immediately noticing a need that commonly plagues his colleagues. As a result, he "got real heavy into aligner therapy as an orthodontist."
Cut to a decade, as well as a wealth of experience later, this proved to be an adept choice. Liners are the primary option for his client base. He notes many clients driving an hour plus to receive these services. Rather than rest on these inconveniences, he's decided to do something about it.
Dr. Warford notes this is a potential gold mine of a resource. Many orthodontists face these geographical issues. This not only helps the patient, but is also a viable solution for providers in this predicament. He recommended the method to an old partner who’d relocated “over 150 miles away”. They were able to collaborate effortlessly.
It was through this initiative that he met Judd. Judd was coming off of over a decade of experience with OrmCo. You can hear his journey in detail above. The pair have since grown together as collaborators in the industry. Through this “disruptive model”, they’ve found an approach that benefits all parties. Orthodontists can now develop strong bonds with patients despite the restrictions of distance.
It wasn’t too long ago that the world was at a standstill. We were up against a threat unlike anything we’ve ever seen. Thankfully, it appears things are coming back to some semblance of normalcy. Still, the future of many industries are uncertain as some functions have yet to return to 100%.
This new approach is one of the strongest in keeping the field thriving. It allows orthos to adapt to a climate that limits in-person contact. Also, it allows them to extend their reach well beyond the limits of a centralized location. Staying ahead of the curve is yet another in a long list of pros when it comes to orthodontics.
Marketing for Orthodontists.
Be sure to check out the conversation in full above! Are you an orthodontist in need of marketing services? Reach out to Brain Bytes Creative today! Our menu of qualified, effective resources will bring you the leads you deserve. Schedule a consultation on our contact page today!