The Get It Straight Podcast : AAO ’23 Greyfinch

Daniel McNabb
ON
June 26, 2023

The Get It Straight Podcast

AAO ’23 Greyfinch

In the latest installment of the "Get it Straight Podcast", we are joined by Jake Gulick, the innovative President and CEO of Greyfinch.

Jake provides valuable insights into the genesis and mission of Greyfinch, a company born out of a desire to fill noticeable gaps in the existing patient services within the dental industry.

Greyfinch began its journey as a service company, providing back-office support to a variety of clinics from dental to pediatric. However, as Jake and his team worked with these clinics, they identified a crucial shortcoming: a lack of efficient, patient-friendly software solutions. For instance, there were few options that could automate tasks or make it easy for patients to update crucial information, such as their auto-draft details.

In response to these industry-wide challenges, Greyfinch began developing solutions. These included widgets for websites that enabled patients to schedule appointments anytime, anywhere, and customizable medical forms that could be easily completed on mobile devices.
The team at Greyfinch understood the necessity of a more comprehensive approach, and it became clear that what they really needed to create was a full practice management software.
Seizing the opportunity, Jake led the transformation of Greyfinch into what it is today: a cutting-edge provider of comprehensive, user-friendly software solutions for practice management.

Join us in this enlightening episode to discover how Greyfinch is redefining patient services and helping to modernize dental practices. Listen in to learn from Jake Gulick’s unique journey and the inspiring evolution of Greyfinch.

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Marketing ideas for orthodontic offices

Belle
ON
August 9, 2021

Contemporary Business Team Collaborating

Marketing ideas for orthodontic offices

Almost every day, we hear from people who want to know more about how to grow an orthodontic practice.

The truth is: some of the best orthodontic marketing ideas can be started without help from an expensive agency.

Then — once your practice grows a little more — an expert in orthodontic marketing can help you achieve even better results that generate more growth.

Here are some time-tested marketing tips for how you can start growing and marketing your orthodontic practice.

Orthodontic marketing ideas you can pursue on your own

Supporting your practice’s online presence starts with a few baseline tweaks that you can implement.

Keeping up with your online presence will start giving you an extra bit of edge.

You may be wondering. What’s our angle here? Why are we giving away these free orthodontic marketing ideas?

Well, since you asked …

We know that once you get started, these results will speak for themselves.

And when the time comes for you to hand over the keys to a dedicated orthodontic marketing agency, we’ll be waiting for you.

Build relationships with dentists in your area

Referrals from local dentists are one of the best ways to attract new patients. Patients already know and trust their dentist, so they will naturally trust you if the dentist refers them to you.

Find time each month to reach out and connect with local dentists. You’d be surprised how much ROI you can get from a conversation over a cup of coffee.

Ever heard the expression most business is done on the golf course? It means you will be more likely to gain the trust of someone if you think about it like making a new friend instead of as a business transaction.

Like anything, make sure to thank dentists for any referrals. Send them a hand-written card or a small token of your gratitude.

Ask your loyal patients to write reviews

One of the first things that prospective patients do is read online reviews. Unfortunately, many people who write reviews are doing so because they feel dissatisfied. No matter how good of an orthodontist you are, it’s impossible to avoid the occasional naysayer. If left unchecked, negative reviews can quickly drag down your brand.

Balance out negative reviews by asking some of your patients to write their own reviews. You can incentivize patients by offering a reward like a further discount or a gift card giveaway. Don’t kid yourself, positive reviews are worth their weight in gold.

Ask patients for feedback ASAP. Sending them a polite thank you note after their appointments can increase the likelihood of a positive review. Pro-tip: if you do this step through email, it gives you the opportunity to include direct links to your Google Reviews, Facebook, or Yelp pages.

Make sure to try to resolve any negative issues with patients. Hearing out why someone is upset is an opportunity to score a customer service win for your practice.

Engage with your community

Simple weekly posts that include before-and-after shots, information about community engagement, or fun facts about your staff help your current patients know that you value them.

While this kind of interaction doesn’t necessarily grow revenue, it does help people higher in the funnel find you. Plus, regular posting on social media will help improve the reach of your future paid social campaigns.

Additionally, if you are doing something that is noteworthy — like offering a unique service or if you work with celebrity clients — then you may be surprised at how much value these types of posts can create.

What can an orthodontic marketing agency like Brain Bytes do?

Once you’re ready to take the leap and get serious about your orthodontic marketing, drop us a line.

We specialize in generating revenue and keeping your costs down.

Unlocking the power of a dedicated SEO, design, content, and PPC marketing strategy allows you to enjoy more predictable and lasting growth.

Here’s how Brain Bytes get more wins for your practice:

Implementing a well-designed website

Your website is your first touchpoint with prospective patients. An attractive, user-friendly interface that works well on mobile and desktop versions will be more likely to win conversions.

Creating engaging content

Content is the voice of your brand. Our writers create exclusive content that educates patients and positions you as a trusted thought leader.

Focusing on social media

Establishing a social media presence strengthens your relationships with your existing clients and highlights your efforts.

Boosting results with PPC marketing

PPC helps generate more income for your practice. We leverage targeted campaigns to convert users who are further down the funnel.

Building on local SEO

67% of Google users don’t look beyond the first page of search results. SEO optimizations help you appear higher in your local search results which increases your SERP position, giving you a leg-up on your competitors.

Marketing for orthodontic offices is kinda our thing. Let us help!

Finding the right strategy for your orthodontic practice can make all of the difference. With a multi-channel approach, it’s much easier to capture users using organic and paid best practices.

As low-ego professionals, we help you develop a unique strategy for your practice with an authentic and real presence.

We’d love to tell you more marketing ideas for orthodontic offices. Let’s set up a time to chat about your needs.

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Brain Bytes Creative – Georgia Leaders

Belle
ON
August 9, 2021

Brain Bytes Creative Among the Best Web Design Companies in Georgia According to Clutch

The leading companies in every industry know how important having a website is. For starters, it helps in establishing your online presence and it is also a great way to connect with your audience. These guys also know that web design is as important as the development of the site. Having a great looking and functional website is the way to go! Brain Bytes Creative can help you in creating some of the best and savvy web design for your next project.

Since 2011, our team has been dedicated to bringing the best services in the market! Today, we commemorate these efforts as Clutch crowns us as one of the best web design companies in our own state of Georgia. We are very proud of this achievement and we are very happy to share this with you.

Before we move on any further, let us introduce Clutch! Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

They are a business resource for vendors and buyers alike! Being named as one of the best web design companies in their platform is a great privilege and we cannot thank Clutch and their team enough for this awesome opportunity.

Lastly, we would like to express our gratitude to our clients! Thank you for your unending support. You have been crucial to our success and we could not have done it without you.

Interested in working with us? Request a consultation today! Our team is eager to help you and learn more about your business.

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My website’s organic traffic dropped: A survivor’s guide

Belle
ON
November 9, 2018

Seeing organic traffic drop significantly can make even the most level headed marketer feel anxious, especially if you can’t figure out where the change is coming from.

Here are a few steps you can take to identify what happened — so you can quickly address the problem.

Step 1: Figure out when the organic traffic drop occurred.

In order to figure out what happened, you will need to know when it happened.

Sometimes the exact date is clear, like the day you launched your new website.

Other times, you have to get a general feel for the time period where the shift occurred and pick a reasonable date that reflects the “turning point.”

In the analytics chart below, organic traffic started to decline around the end of August, which coincides with the date that the client launched a new website: August 28th.

Now that we have a turning point — in this case August 28th — we can do some analysis to figure out what happened.

Step 2: Identify which organic landing pages lost significant traffic.

Fire up your Google Analytics. In the date range section, select your “turning point” date as your start date. Set today as your end date.

Then turn on “Compare to” and select “previous period” from the dropdown beside it. This assumes that you have at least as many days in the comparison period as you have in the date range. If not, adjust the date range so that they two are equally represented.

At the top, turn on the Organic Traffic filter.

Using the menu on the left hand side, select Behavior > Site Content > Landing Pages.

Now export the data to Google Sheets (or Excel if you prefer) using the “EXPORT” button in the top right corner of the page.

Your spreadsheet should come out looking something like the screenshot below. It’ll have a lot of columns, but the only ones you really need are Column A (Landing Page), Column B (Date Range), and Column D (Sessions).

So delete everything else, and it should look more like the screenshot below. This data shows you the number of organic sessions (organic traffic) that each landing page received for two date ranges: Turning point through today, and the previous period (just like we selected in Analytics). These will appear in separate rows.

In the example below, cell C2 reflects organic homepage sessions from the turning point through today and C2 represents organic homepage sessions from the previous period.

Now we can apply some simple formulas to help us quickly identify which pages experienced the largest decreases in traffic.

In Cell D1, put in this formula “=if(A2=A3,C2-C3)” and then drag this formula all the way down Column D, applying to every cell in that column. Essentially, this formula is saying “If the pages are the same (if A2=A3), calculate the difference in sessions between the two date ranges.”

After applying the formula, your spreadsheet should look like this:

Now, you delete the rows that say “FALSE.” But it’s not as simple as it seems, so pay close attention!

Highlight all of Column D and select “Copy.” Then, select “Edit > Paste > Paste Special > Paste values only.” This removes the formulas associated with these unneeded values.

Now, sort the spreadsheet by Column D (Z→ A) and then delete all the rows that have “FALSE” in Column D.

Your spreadsheet should now look like this:

OK! Almost there!! We just need to sort the spreadsheet again by Column D, A → Z. This will bring the “smallest” numbers to the top. In this case, that means our largest negative numbers — the troublemakers we want to find — will rise to the top.

As you can probably tell by now, the negative numbers in Column D represent the loss in organic traffic for that page.

At this point, your spreadsheet will hopefully look like this:

Ta-da! Now you have a list of every page that lost organic traffic, prioritized by the size of the loss. This should serve as your roadmap as you work to solve your website’s issues in a thoughtful way.

Step 3: Review each landing page to uncover what happened.

For each page, identify the problem and make a plan to solve.

Problems might include:

Broken links
Missing pages
Missing 301 redirects
Drop in keyword ranking for keywords associated with page

Once you see the problem, you can address it.

We hope this article has been valuable for you! If you have questions about your organic traffic or anything else SEO related, feel free to drop us a line! We’re happy to help.

Uncategorized,web development

Limitations of Shopify

Belle
ON
February 12, 2018

Shopify is great way to get your eCommerce business up-and-running quickly and cost-effectively. Yet, here at Brain Bytes we often hear from companies that got started with Shopify and are beginning to outgrow it.

Here are the most common Shopify limitations we see:

Checkout flow: Shopify offers very few customization for checkout flow. If you want to do something different than the default, there’s a good chance that you just can’t. For example, you can’t do one-step checkout in Shopify which could be costing you as much as 22% of your conversions.
Limited ecosystem: Compared to platforms like WooCommerce and Magento, the Shopify ecosystem is very small and many plugins require additional monthly fees, adding significant cost over time.
Contact forms: Contact forms don’t let you specify the subject line or email address that information is sent to.
URL Structure: Shopify URLs aren’t always ideal for SEO and tend to have unnecessary “junk” in them, for example “/pages/” precedes all page URLs, offering no real value for users.
Category limitations: Shopify does not support multi-level categories beyond two (2) levels and the workarounds for this tend to get confusing.
No manual order placement: There’s currently no way to create orders manually as an administrator. For vendors that may need to take orders over the phone, this can be a serious impediment.

Though it takes a little more effort up-front, at Brain Bytes we usually prefer WooCommerce because of its infinite flexibility and ability to scale from simple “Shopify” style websites up to true enterprise level eCommerce. There are no design limitations such as the ones found in Shopify, and virtually all aspects of your website can be customized to meet your businesses needs, however simple or complex.

If you are looking to build a future-ready eCommerce website, contact us for a free consultation!