The impact of COVID-19 for marketers and the sales pipeline is two fold.
- Fewer personal interactions (e.g., cancelled conferences and appointments) reduce opportunities to meet new prospects and service existing customers.
- Financial uncertainty creates hesitation to spend. This challenges marketers, sales teams, and anyone invested in the P&L to figure out how to mitigate the financial hit coming in Q2/Q3.
What is a non-branded lead?
What is a branded lead?
So how do you generate non-branded leads?
SEO (Search Engine Optimization)
SEO is fantastic, but it takes a few months to make an impact.
Paid Social (like Facebook, Instagram, or LinkedIn ads)
So, what’s the best way to create immediate relief for your sales pipeline?