What Is Content Marketing?
Content marketing is a fusion of data-driven analysis and creative storytelling. Good content is strategically crafted to achieve unique goals based on specific audiences. Our Atlanta-based content experts carefully study site metrics to understand your user base, identify what they know (and need to know) about your business, and determine what new content will encourage them to take that next step toward conversion. Then we develop this targeted content across a variety of mediums and channels in order to resonate with users throughout your sales funnel and boost your ROI.
Why Do You Need a Digital Content Marketing Agency?
A good content strategy can help address immediate branding or messaging concerns, short-term business objectives, or other quick wins. A great one also helps boost your site in search rankings and build domain authority, establishes industry expertise, and does the heavy lifting when it comes to guiding users through the funnel and converting them to customers
As both potential customers and Google’s algorithms grow increasingly savvy, it’s crucial to deliver quality content that educates and engages your audience while following best practices for search. It may have worked a decade ago, but pushing out a glut of dry, keyword-stuffed copy is not going to win in today’s market. A comprehensive approach to content creation requires careful consideration across all phases of planning, design, implementation, distribution, and measurement. Our diverse team of experts help clients navigate all the familiar roadblocks and bottlenecks in order to effectively reach their target audience.
Our Content Creation Services
We’ve helped clients in many different industries exceed their branding and search goals with content spanning a wide range of formats and delivery methods, including blogs, landing pages, e-mail campaigns, web banner and social media ads, white papers, and even traditional media like billboards. Our services include:
Website Content Writing for SEO Support
Relevant, informative, and well-organized content is the cornerstone of any effective SEO strategy. Consistent delivery of quality content that builds momentum over time is the proverbial gift that keeps on giving, as it gives both Google’s bots and your users a steady stream of reasons to visit and value your site. With every assignment, we think about the problems you are trying to solve from a user perspective and an SEO perspective to craft powerful content that brings the right people to the page at their time of need, and then helps them take the next step towards becoming a customer.
To accomplish this task, we leverage industry research, keyword and search engine related analysis, stakeholder and SME interviews, and site analytics to develop a comprehensive strategy to meet short and long-term SEO objectives. As a result, our landing pages, blogs, and other content pieces tackle the most pressing SEO opportunities while also building a foundation for sustained success.
High-Value Content Creation: eBooks, White Papers, and Case Studies
Our experienced content strategists, writers, and designers are well-equipped to deliver sophisticated and complex content projects, such as longform eBooks, white papers, or case studies. Primarily, white papers and eBooks help convince users near the middle of the sales funnel that your service or product can address their problems and pain points. Further down the funnel, case studies are vital tools for motivating prospects to take the final leap and provide their contact information.
These high-value content pieces are great for being picked up and shared throughout your industry, and they are key elements for positioning your organization as a thought leader. With experience in a range of industries and verticals, we can quickly dissect your competitive landscape and serve as an extension of your own subject matter experts to deliver high-value content to your audience.
General Copywriting Services
While we specialize in digital content marketing with a strong focus on driving better search results, clients also turn to us for help in a variety of other writing engagements. Recent projects include:
- Banners Ads: Implement, test, and measure different messages to see what resonates most with your audience and drives them toward conversion.
- E-mail and social media campaigns: Spread brand awareness for top-of-funnel users, or keep the conversation going with targeted messaging aimed at users who have already expressed an interest in your services or products.
- Billboards: Traditional ads still play an important role in a larger, comprehensive content strategy, especially for clients looking to increase brand recognition and awareness.
- Press releases: Effective press releases help ensure your new product release, marketing campaign, or company initiative get the attention it deserves.
If you have writing resources but don’t know where or how to get the ball rolling, a content strategy engagement could be an effective solution for your situation. We help clients build out an extensive content roadmap while also providing guided outlines for individual pages. With regular stakeholder meetings, we can pinpoint emerging trends, identify and plan for key content opportunities coming down the pipeline, and develop high-value pieces that benefit multiple functions – such as a case study that serves both digital marketing and sales efforts. Our experts also teach writers best practices and useful techniques for capturing targeted keyword traffic, and we help clients develop a written style guide to maintain brand consistency and messaging.
The Brain Bytes Approach to Effective Content Marketing
With Brain Bytes, clients have come to expect a well-researched, well-rounded approach to content marked by measurable targets and goals. We become experts in your business to capture both timely, recent industry developments and trends while also building evergreen content that is likely to remain relevant far into the future. Here’s a few ways we approach content just a little bit differently:
Data Drives Our Content Insights
Our approach to website content is not based on what worked for other sites, generic best practices, or pop psychology. Instead, we focus on the hard numbers of your unique situation and leverage analytics to understand your users, identify what they may know and what they need to know, and compose meaningful content to that end.
We Are a Full-Service Content Resource
It can be tempting to consider quality content production as an “Oh, I can do that” project. We’ve all written e-mails, social media posts, or reports for school and work. But the truth is unwavering: Successful content requires a synthesis of many different types of expertise. That’s why we often end up helping clients who have bitten off a bit more than they can chew. Our experts collaborate closely to make sure each singular piece of content is delivering on search goals, is designed to relay information in the most visual, compelling way possible, and is easily read, watched and absorbed by your audience.
Our Success Is Based on Your Results
At the outset of any content engagement, we work closely with the client to gain full alignment on their objectives and goals. This process allows us to target the KPIs and metrics that matter most to their business. With regular measurement powered by sophisticated tracking, we can ensure our content efforts are working for you, or quickly pivot and adjust as needed.
We Offer Flexible Content Engagements
While we pride ourselves on being able to offer the full run of content services, we also recognize the need for flexibility and sophisticated collaboration. If you already have some SEO resources, or designers, and are just looking to fill a gap for writers, then we are more than comfortable fitting in as a seamless extension of your existing team. Our services are also available through quarterly retainers as well as on a project-by-project basis.
See How Our Content Works
Our disciplined, data-driven approach to content means it’s easy to prove results. Click here to download a content case study and learn more about how we successfully elevated search performance for an Atlanta-based construction company with a national footprint.