What is ecommerce conversion rate optimization?

Ecommerce conversion optimization is the process of analyzing, testing and identifying ways in which we can encourage more website visitors to become buyers. Optimizing your ecommerce site begins with understanding your website visitors’ intent, interests and conversion paths. We pinpoint frustration areas and places of hesitation in the checkout process to provide clear checkout paths and reduce drop offs. Check out our guide detailing how to increase ecommerce conversion rates.

Why do you need ecommerce conversion optimization?

Our ecommerce CRO service analyzes every aspect of your ecommerce website to identify areas for improvement and provide a better experience for customers. Recommendations include messaging AB testing and drop off point identification along with a detailed analysis of any other problem areas that could be affecting your conversion rate. Our dedicated CRO team manages and prioritizes testing efforts to implement optimizations that will make the highest impact first. Because conversion optimization is a constant cycle of improvement and analysis, our CRO experts are committed to thinking of ways to improve your ecommerce conversion rate around the clock.

Ecommerce CRO Service

The CRO team dives into your website data to uncover areas of conversion rate improvement for your ecommerce site. Landing page opportunities, AB testing, and showcasing credentials are a few places we start when improving ecommerce conversion rates.

Messaging/differentiation testing

Your messaging could be the reason your website is not converting. Our team analyzes everything from page copy, button color, and CTAs to identify the lags in your ecommerce conversion funnel. Through testing and implementation we are able to uncover which messaging works best for converting your users on your ecommerce site.

AB and ABn Testing

AB and ABn testing help identify KPIs on your site that help to improve ecommerce conversion rates. Through testing different versions of pages you are able to get a holistic view of what appeals to your visitors and what resonates with your audience.


Landing Page Optimization

We review current landing page analytics data and provide recommendations using conversion rate tools such as a clickmap, scrollmap and Google Analytics to determine where the disconnect is to convert users into buyers. Learn more about our landing page optimization services.

Improving trust

Having a team that is working around the clock to improve your ecommerce site is critical. Optimizations and testing is a continuous process that needs to be managed, analyzed and implemented. Our team is committed to always being readily available and finding opportunities to get the most out of your conversions.

The Brain Bytes approach to AB testing

Our approach to CRO is data-driven and iterative, to ensure your ecommerce site is constantly being optimized. Here’s what you can expect when working with the CRO experts at Brain Bytes Creative:


From initial research to analyzing results, every decision we make is driven by data. This data-focused approach assures that our recommendations are fact-based and catered specifically to your ecommerce website needs leading to better conversion rates.

Test Large-scale And Small-scale Changes

We use a mix of AB testing and Split URL testing to assess both large-scale and small-scale changes. AB and ABn style tests are used to isolate variables such as button style, color, and CTA copy while Split URL tests are used for comparing landing pages and larger changes. Both provide in-depth analyses in order to better understand visitors’ needs and help your ecommerce site convert.

Iterative Cycles

We employ an iterative process, working in cycles of examining engagement data, running tests, and analyzing test results to optimize your ecommerce website continuously over time.

Ready to get started?

Talk with one of our experts today and find out how we can help you grow your business with our ecommerce CRO services.