What is A/B testing?
A/B and A/B/n testing for conversion optimization is a methodology that leads to data-backed decisions.
We deep dive into website analytics, looking at engagement data like user flow, landing pages, referrals, mobile traffic, click data and heatmap data.
Next, we create hypotheses and isolate one or several variables to test. A/B testing allows us to find the best-performing combination of design and content — including copy, imagery, typography, colors, page length, button style, button copy, and navigation style to name a few.
By implementing winning results over time, we make sure your website is bringing in and retaining as much business as possible.
Why do you need A/B testing?
Anyone can think of things to test. From the color of a button, the copy on a page, the imagery or colors you use, there are a lot of variables.
But how do you know where to start? What to test?
A dedicated CRO team can help you discover the right things to test so you don’t waste time spinning your wheels. Our analysis uncovers areas for high impact testing. We work in cycles, iterating on previous tests to make sure your website is continually optimized.
When it comes to conversion optimization at Brain Bytes Creative, everything begins and ends with data.
We always begin by thoroughly analyzing qualitative and quantitative data — including user flow, landing pages, referrals, mobile traffic, click data, heatmap data, survey responses, customer service tickets and focus group data.
For our retainer clients, analysis is an ongoing process. We also offer a one-time CRO Analysis option.
A/B and A/B/n testing
Our A/B and A/B/n testing services don’t stop with designing and running tests on your website.
We analyze results and provide insights every step of the way, along with recommendations around when to implement changes and when to iterate on tests.
We’re here to help you make the most sound decisions when it comes to optimization strategy.
Split URL testing
We recommend split URL testing when considering large-scale changes to a website, such as a complete redesign or a change that includes backend development.
Split URL testing is also a helpful way to determine which landing page will bring in the most conversions.
Most clients benefit from a mix of AB/ABn and split URL testing.
Reporting and test iteration
The most important part of a test is what we learn from it, because what we learn influences the decisions we make.
Therefore, it’s vital to work with a CRO team who focuses on understanding results.
At Brain Bytes Creative, we dedicate time to fully analyzing the results of a test, and make recommendations around when to implement changes and when to iterate on a test for further optimization.
BBC’s approach to A/B testing services
The Brain Bytes Creative approach to AB testing for CRO is data-driven and iterative, to ensure your site is constantly optimized.
Here’s what you can expect when working with the CRO experts at Brain Bytes Creative: