Writing great SEO content for orthodontic practices, and orthodontists, isn’t about stuffing keywords together and creating something that is boring and hard to read. It’s about creating value for our reader, within our content. Our belief is that orthodontists need to function as educators, and thought leaders for their patients and peers. Rather than build one main “braces” page that mentions metal braces, ceramic braces, lingual braces etc., we believe that orthodontists need to have individual pages for each sub-topic. Yes, pages should be packed with information that patients may be interested in, but it should also be pushing your brand and your services. This way, we are always pushing towards a conversion. Content can create conversions. In the orthodontic space, we consider a conversion a form filled out for an appointment.