Grab your best prospects’ attention with paid search for orthodontists
When potential patients are actively searching online for an orthodontist, you want your practice to be top of mind – and top of Google’s search results. That’s where paid search for orthodontists (also called PPC) can help! Get started with a free assessment of your digital marketing.
Our approach to PPC for orthodontists
Compared to paid search for orthodontists, where your Google ads are seen at the top of relevant search results, few strategies can provide a faster, more direct connection between potential patients and your practice.
That’s why we believe the most effective digital marketing strategies combine long-term, sustainable SEO efforts with highly targeted paid search campaigns that can drive quick results.
At the core of both offerings is our commitment to generating non-branded results. That means we help you show up for queries such as “braces near me” or “orthodontists in [my city],” where users know they have a problem but have not landed on a specific solution. It also means we’ll never take credit for people who search directly for your brand name – you earned that recognition, not us.
So what does an effective paid search campaign look like? Our tried-and-true strategy revolves around:
Keyword research
During our discovery and initial analysis, we build out a keyword profile that balances performance, competitiveness, and relevance to ensure we target the words and phrases that make the most sense for your location and audience.
Landing page creation
We craft a conversion-focused landing page that provides the relevant information users are seeking while also guiding them toward a clear next step in your sales funnel.
Ad campaign creation
We create campaigns for the most relevant needs and personas in your audience, such as parents looking for kids’ braces or adults interested in Invisalign, and tailor the ad copy, location targeting, and ad spend to match your goals and budget.
Rigorous testing
Whether it’s figuring out which tone of ad copy resonates most with your target audience, or determining the optimal placement of a landing page form, we’re constantly poking and prodding campaigns to earn you the best results at the lowest costs.
Campaign tracking
A paid search campaign is only as valuable as its proven results, so we take tracking and reporting seriously. Our reporting dashboards share real-time results whenever you need, and we provide monthly insights and recommendations.
So what can you expect from a Brain Bytes PPC strategy?
Ads that get noticed
With pinpoint targeting and engaging copy, we’ll help the right searchers find the vital information, brand messaging, and conversion actions that you want them to see.
Regular PPC assessments
Much like a garden, a successful PPC campaign needs regular maintenance, pruning, and watering to adapt to current conditions and generate results. We’ve got you covered, month in and month out!
Thoughtful budget management
We treat our clients’ money like our own, and we despise waste, which is rampant in the PPC industry. When you work with us, we strategically spend each dollar with your exact goals in mind.
High-quality leads
We’ll never throw up ads just to check a marketing box, because bad leads waste everyone’s time. We built and tested our proven process in order to give clients the same results we would expect from our own marketing campaigns.
Benefits of working with the experts in paid search for orthodontists
We’re honestly proud to say that we are really good at orthodontic paid search – and our results for clients around the nation prove it. After all, the paid search industry can be fraught with poor work and outright fraud, and we’ve put in the work to elevate ourselves above this “standard.”
Long-term contracts that trap you in a bad arrangement? Not here. Compensation based on ad spend, which only incentivizes agencies to spend your money poorly? No way. Ad campaigns that simply leech off the reputation you already built, instead of finding new patients through non-branded keywords? Nah.
Instead, we charge customers based on the work it takes to make them successful – not how much they spend – and we’ll never lock you into a long-term contract. And when you combine a client base that spans the country along with our promise of geographic exclusivity (we won’t work with competitors in your area), the resulting cumulative knowledge is a rising tide that lifts all boats.
Clients rave about our paid search marketing for orthodontists
Join the club.
The nation’s top orthodontic practices ❤ Brain Bytes Creative.
Brain Bytes Creative Podcast: Episode 7
Why orthodontists need to invest in digital marketing
Grow your practice and optimize digital ad spend with paid search for orthodontists
When done correctly and thoughtfully, marketing your practice serves as a valuable investment – not an onerous expense.
And few avenues are more effective and profitable than paid search for orthodontists, where you can capture prospects’ attention when they are most interested in solving their problem.
So if you’re ready to quickly generate high-quality leads, rein in wasteful ad spend, and clearly track results in a real-time reporting dashboard, well, the best time to get started is right now.
We’re happy to provide a no-strings-attached, free assessment of your digital marketing – just fill out this form and we’ll contact you within 24 hours.
“I’m looking for something else… Can I just email you?”
Of course.
