We are really great at paid search! No seriously. We have been doing paid search for almost five years, and our team of professionals have hundreds of years of combined experience. We spent the last four years in training; over the past year we have cracked the code. In addition to having learned what works (and what doesn’t), we have the ability to let the data lead us to the right answers.
We look at paid search in non-brand terms because we know that when agencies take credit for brand search, it causes confusion, and a false sense of value for orthodontists. Non-brand means that users were looking to solve a specific problem; they weren’t just typing in your practice name. Our experience in orthodontic, paid-search campaigns tells us to focus on one thing at a time. Carry it over the line, optimize, and then? Move on to the next campaign. Our techniques are efficient, and they drive better and better results over time.