Buildrite finally breaks through
In 2016, Buildrite Construction approached us with a brand awareness challenge:
They weren't generating inbound traffic or leads.
We performed extensive KW, industry, and client research, developing an integrated organic strategy that would bring the right traffic to the site via the path of least resistance.
BBC restructured the site architecture and information architecture to ensure that the content was relevant, unique, and optimized in a way that Google would reward with increased exposure and improved search engine rankings.
Supported by our in-house designers and developers, BBC focused on the rapid production of non-branded landing pages and informative blogs to drive more non-brand organic traffic into the top of their sales funnel.
Our strategy centered around the concept of “evergreen” content, or keyword-rich information that is likely to remain relevant far into the future. This type of content can help deliver a short-term boost to non-branded rankings, but more importantly, it sets up a solid foundation for long-term ranking success.
When done correctly, a strategic content framework is the gift that keeps on giving. For example, we hypothesized Buildrite’s audience would constantly be interested in learning about the ins-and-outs of estimating and budgeting a construction project, and the fundamental information on that page would continue to be relevant indefinitely.