With a pre-established goal value of $250/conversion, these 80 additional conversions created a return of $20,000 over the course of one quarter. See calculation below.
Extrapolated across 2018, and assuming similar traffic patterns, the approximate return will be $80,000 for the year.
Extrapolated across 2022, and assuming similar traffic patterns, the approximate return will be $400,000 over the next five years.
Please note that this optimization will continue to deliver a return every day that this page is in existence, making the lifetime return infinite. Also, as traffic increases, the power of this return will also grow.
The CRO program costs $2,970/month. Over the course of the quarter where these optimizations were discovered and implemented, the client spent $8,910 on the program.
The return on investment
|Q1 2018||After 1 Year||After 3 Years||After 5 Years||After “Y” Years|
|224%||896%||2,688%||4,480%||896% x “Y”|
Not all individual optimizations have this big of an impact. Sometimes, it takes several optimizations compounded to yield a percentage increase of this size. That said, we will continue to identify and make optimizations throughout the year.