What is responsive web design?
Responsive web design is a method for designing sites that put the user first. Acknowledging that people constantly move between different devices, responsive design ensures that a website’s content and experience remain cohesive by adjusting to fit any screen, device, and browser. The design and development of responsive websites utilize several techniques to adapt page widths, fonts, colors, text, and graphics to any shape or size.
How responsive web design can help your business
Don’t lose business to unnecessary zooming, squinting, or scrolling. Responsive web design creates an intuitive, easy-to-use experience that retains users on your website. By optimizing your site for multiple devices, you also make your website more findable. Major search engines promote mobile-friendly sites in searches because they offer optimal experiences over non-responsive sites that are harder to read.
Benefits of Responsive Web Design
Gain more visibility in search engines
Your users aren’t the only ones visiting your site. Search engines want to see a terrific responsive experience just like people, because it’s easier for Google and other major search engines to index your site when it is optimized for many devices. These sites rank higher in search engine results.
One solution for multiple screens, devices, and browsers
Why have a mobile site and a desktop site, when you could have one website that displays flawlessly anywhere? Responsive web designs automatically shrink, squeeze, or enlarge your web content to adjust to the way users view your website. No matter the medium, know that your website looks good and displays correctly.
Reduce website loading times and accelerate your user experience
Faster loading times are vital to the health of your website. If users run into a delay when loading a webpage, you risk losing them at this crucial moment to another website that delivers information quicker. Instead of wasting crucial time redirecting to a mobile version of your site, internet browsers will quickly load responsively designed websites.
Retain users longer and improve bounce rates
By tailoring your design for mobile and tablet experiences, you streamline how users engage with your content and ultimately improve the quality of interactions with your website. The careful organization and adjustable layout of content will keep users on your site longer and push them that much closer to conversion.
Our approach to responsive web design
We’ll save you an anguished eye roll by not calling ourselves “digital natives.” We just understand when a web design works and when it doesn’t. More than a design philosophy, responsive design is the bedrock of all of our web and app projects. After researching hours of user sessions on many websites, developing countless web pages and apps screens, and obsessing over every Google update, we’ve learned how to construct the most user-friendly, responsive web designs.
User experience and interface strategy
By delving into your target user segments and understanding the ideal user flow, we can position the web content and design in a way that flexibly adheres to any screen size, device, or browser. It’s more than best practices; it’s making the best decisions for your specific users.
Vast toolkit of responsive development techniques
We’ve made all of the common non-responsive design offenses — and learned from them. With dozens of websites and mobile apps under our belt, we’ve accumulated many development techniques to preserve the integrity of a website’s design across a wide variety of mediums and devices.
Actionable SEO expertise
By keeping up-to-date with each iteration of Google’s search algorithm, we understand how to lay out content in a way that’s easy for search engines to index. Then we leverage that SEO knowledge to develop sound, experience-driven, search engine-optimized websites.