What is SEO?
One of the most frequent questions we get is, “So what exactly is SEO?” To the uninitiated, search engine optimization (SEO) is often seen as a murky industry that is rife with purveyors of snake oil. In the right hands, however, that impression could not be further from the truth. We define SEO as the process by which we help businesses gain visibility online and push their content toward the first page of relevant search results. In other words, SEO makes it easier for qualified customers to find your site online and purchase your goods or services.
Do You Need an SEO Agency?
As the advertising landscape continues to evolve and adapt to changing technologies, it’s never been more important to focus on your search opportunities. Today, roughly 90 percent of searchers do not click past the first page of results, and nearly 45 percent of their clicks go to the top 3 spots.
Our SEO Services
Many complex factors affect your ranking in the constantly evolving world of organic search. No one digital marketing or SEO method will single handedly rocket your website to the top of Google’s list and keep it there indefinitely. That’s why we utilize a well-rounded suite of SEO strategies and tools to connect your website to qualified traffic and drive conversions.
SEO Discovery and Audit
Before you build a house, you need a stable foundation and a blueprint for success. When we take on a new client, we work tirelessly to assess their current outlook and identify key areas for improvement. This process includes learning more about their industry and competitors, analyzing keyword competition, reviewing their website’s information architecture and technical implementation and a slew of other investigations that help establish an effective strategy for moving forward.
Keyword Research and Monitoring
SEO efforts will not be successful if you approach them with a set-it-and-forget-it mentality. After building a solid base of keywords to compete for, we carefully monitor their performance in order to identify areas for improvement within your existing content as well as new opportunities for expansion. As your competitors optimize and shift their own strategies, it’s important to remain vigilant and stay one step ahead.
Targeted Content Recommendations and Assignments
In order to successfully compete for the most important keywords, you must deliver informative and compelling content at a consistent cadence. Our SEO team can help your content strike the right balance of brand messaging, education and keyword optimization, whether you decide to use internal authors or leverage our expert content team.
Backlinks and Domain Authority
When respected, authoritative sites link to your own site, Google and other search engines will grow to recognize your site and its content as a valuable source of industry knowledge. Quality backlinks are Google’s most important indicator of domain authority and dramatically affect your search rankings. We help clients create quality content that other sites want to share by backlinking to your site. Learn more about our backlinking services.
Did you know that local “near me” Google searches have increased by nearly 3000 percent in the last four years? Primarily fueled by mobile search traffic, this recent development means it’s more important than ever to land in Google’s “local 3-pack,” or the top three results that are shown first when users search for a local business. Our experts can guide you through the specific strategies and steps that will help your business capture the local market. Learn more about our local SEO services.
For search engines, how you deliver your message is just as important as the message itself. In order to be competitive, you need a fast-loading site that is optimized for mobile, leverages structured data properly and does not have broken links. We assess the technical backbone of your site and deliver recommendations for improvement. Don’t have the development resources to implement our recommendations? We can also help you there.
Information Architecture Optimization
If your site’s information is not organized in a manner that is clear to both users and search engines, then your search rankings are suffering. We analyze best practices and competitors’ sites to recommend a logical architecture that encourages users to explore your site and move further down the conversion funnel.
The Brain Bytes Approach to Effective SEO Marketing Services
As a full-service SEO agency, we provide comprehensive support to help clients get the most out of their digital spend. Instead of a leaving customers with a handful of impenetrable reports to decipher, we guide them through each step of our data-driven process with transparency and integrity. Here’s what you can expect when working with the SEO experts at Brain Bytes Creative:
A Complete SEO Experience
While some competitors focus solely on delivering analysis and recommendations, we are well-equipped to take things a step further and fully support implementation. Our SEO experts don’t work in a vacuum – they collaborate closely with our strategists, content creators, web developers and social media experts to deliver the total SEO package that you need.
Customized, Data-Driven Analysis and Results
We never lean on templates just to make our lives easier: We tailor our analysis to your company and match it to your specific goals, budget and target audience. By studying your unique users, we can optimize your conversion funnel and deliver solutions that will resonate with your audience.
Detailed and Transparent Reporting
Tired of receiving reports with lots of numbers, arrows and charts – but no context or transparency? We work with clients to determine KPIs and mold our tracking and reporting efforts to reflect their evolving needs, so they always know the score.
Cutting-Edge Software Tools
The software and tools used to support SEO have never been more powerful, but businesses frequently under-utilize this advantage. Whether we’re crawling thousands of keywords or tracking individual user behaviors through heatmaps, we have the tools – and the experts to operate them effectively – that will help put your data to work.
A Personal Touch
Our account team closely monitors the strategic approach, progress and budget allocation of your account to ensure you’re getting the most value out of our relationship. We focus on making each client feel secure and comfortable about their spend, whether they’re just learning the basics of SEO or are seasoned veterans in the field.
Our Expert Strategies Drive Measurable Results
In 6 months, we helped a Orthopaedic practice increase traffic by 63% while conversions increased 103% YOY.
In 2 months, we helped a cholesterol supplement manufacturer increase organic impressions by 220%.