What is backlinking?

Simply put, a “backlink” is created when an external website links to yours. The practice of obtaining backlinks is often referred to as “link building”. Not so scary, right? Not at all! But they are extremely important, as backlinks are one of Google’s top two ranking factors. Search engines use links when crawling sites to see how pages relate. This includes internal links on the same site and external links to different sites. Having a diverse selection of relevant external sites linking to you is essential in improving your website’s ranking.

Let’s say you need to buy a new phone. You’d be more likely to buy one that had great reviews, or that someone trusted recommends to you, right? You’d want reassurance that the phone you’re buying is reliable and trustworthy. That’s what backlinks do for your site. They are endorsements — proof that someone felt your site or content was good enough to link to, and the more of them you have, the more trustworthy search engines consider your site to be. When search engines find your site to be trustworthy, it improves your rankability, which can result in more site traffic.

Why is backlinking important for your website?

Yes, backlinks are one of the major ranking factors search engines use when evaluating websites. The more backlinks you have from relevant and reliable sites, the more trustworthy and credible your website will seem to Google, leading to better ranking and increased organic traffic. But if that isn’t enough incentive for you to want to improve your link profile, there are other ways backlinking can benefit you.

A big part of link building is outreach to others in your industry as you try to get other people to link back to your site, which is great! On top of winning that link, this practice also leads to building relationships with bloggers and related sites, which can have enormous value beyond improving your site’s ranking. Building industry relationships and gaining links through those relationships drives referral traffic to your site and helps build visitors’ trust in your brand. And since these referrals are coming from relevant sites, they’re likely to be qualified prospects.

Benefits of backlinking

Increase search engine ranking

Build industry relationships

Improve site traffic

Increase authority

Build trust in your brand

Choosing an agency for backlinking services

There are tons of strategies to consider when it comes to backlinking, but not all of them are created equal.

Always stick to “white hat” strategies 

When looking for an agency to help you up your link-building game, you’ll want to partner with someone who sticks to “white hat” link-building techniques. “White hat” refers to strategies that are approved by Google, and help you build valuable links from reputable websites. Agencies using white hat tactics will likely focus on building awesome content, researching competitor backlinks, building relationships with relevant blogs and websites, and finding trusted directory listings. These strategies take time and effort, but they’re proven help you build domain authority, increase your credibility, and won’t result in Google penalties.

Avoid “black hat” tactics

On the flip side, “black hat” refers to aggressive link-building strategies that don’t follow search engine guidelines. These are trying to trick search engines into ranking sites higher through sketchy tactics that do not provide any value to actual site visitors. These can include things like spamming your link on random third-party sites like blogs or forums, or creating “link farms” that have no content value and exist solely to provide links. Google punishes sites that employ these tactics, so using black hat strategies will end up hurting your rank in the long run. Beware of any agency that promises quick wins in backlinking without having a strong focus on the long term benefits of building your content.

The Brain Bytes approach to backlinking

At Brain Bytes Creative, we stick to trusted link-building tactics to help you build valuable links relevant to your industry. So how do we start? Content, content, content! Your content is the backbone to any link-building campaign, since you need to give other sites a reason to link to you. The more valuable content you offer, the more authoritative sites will want to link to you because of the value you’re bringing their readers. We use keyword research and data analysis to help you build engaging content and establish your company as a thought leader in your field.

Once you have an amazing content base, our experts research blog and website opportunities to start building your company’s relationship with valuable members of your industry’s online community. Through industry research and competitor analysis, we find opportunities to grow your backlinks on relevant, authoritative sites and craft personalized outreach to showcase your content. We discover opportunities to add your site to industry-specific, trusted directories or comparison sites that add to your link profile, drive referral traffic, and raise brand awareness. We’ll even help you monitor your online mentions, and make sure people who are already talking about your company are linking back to your site.  

Ready to get started?

Talk with one of our experts today to learn more about how our backlinking services can help your business.