What is Local SEO?
Local SEO is all about optimizing your site to rank better for relevant searches from your local audience. Basically, it’s helping people in your area who are searching for your products or services online find you in real life. Local SEO helps put your business in front of customers right when they need you by aligning timing, convenience, and location, and ultimately driving more conversions.
Many strategies come into play when optimizing for local search. Getting your site ranked on search engines for “near me” searches, adding consistent information to business directories, managing your Google My Business listing, and adding localized content on your website are all important aspects of local SEO that help customers find you and ultimately drive organic traffic to your website and physical traffic to your business location.
Benefits of Local SEO
We all know SEO is important for ranking on search engines and driving organic traffic to your site. So what about local SEO?
Here are the major benefits you’ll see by optimizing your site for local search:
Raise local awareness
Build brand confidence
Drive people to your location
Why Local SEO Matters
By optimizing your site for local searches, you make important information like your business name, address, phone number, and helpful reviews more visible to your customers and put yourself in the front of their mind when they are making purchasing decisions.
97% of mobile users have searched online to find a local business.
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.
46% of all searches on Google are seeking local information.
Local “near me” Google searches have increased by nearly 3000% in the last four years.
The numbers don’t lie. “Near me” searches continue to increase significantly, providing an excellent opportunity for you to connect your business to your local community. These potential customers are usually close to the end of the sales funnel and ready to convert, and they’re already looking for you. But how can you make sure they find you? Local SEO!
The best way to get your business found in local searches is to ensure you make it into Google’s “local 3-pack,” or the top three results that are shown first when users search for a local business. These top three results acquire 48% of clicks, so earning a spot is extremely valuable. Only sites that have been well-optimized for local search are going to be included here, and you definitely want to be one of them.
Businesses that Benefit from Local SEO
Businesses with brick and mortar locations will see great results from local optimization. Whether you have a store, restaurant, studio, etc., local SEO strategies help increase your site’s organic visibility and put your business’s NAP info (name, address, & phone number) in front of prospects who are trying to find the products or services you offer in real time. By bringing your business to their attention in their time of need, you will see an increase in on-location traffic and ultimately conversions. The easier your business is to find, the more likely people are to come and find you.
The benefits of local search optimization aren’t restricted to brick and mortar businesses. If you have a web-based business that doesn’t have a physical location, you can still see a significant benefits when you optimize for local search in the area you’re based in. Regardless of having a storefront, if your products or services are being searched for locally you have a great opportunity to increase organic traffic and online conversions, as well as raise brand awareness and credibility.
The Brain Bytes Approach
Our team of SEO experts start with a full local SEO audit to evaluate your current performance. Your Google My Business account is the cornerstone for local SEO, so making sure it’s verified is step one. Then it’s time to optimize your listing to your business’s specific services. We’ll even manage your GMB posts so your customers know about upcoming sales or events.
At Brain Bytes, we go beyond just managing your GMB listing. Our SEO team has experience with several local platforms, including Yelp, Yellowpages, Facebook, and more. It’s important to make sure your NAP info is consistent across all listings. We’ve got you covered. We also tackle locally targeted keyword research to find out who you are competing against, where you stack up, and what opportunities you aren’t capitalizing on (yet). We use that data to build engaging localized content, find local citations to build credibility, and perform local link building to raise brand awareness and improve your ranking.
Our Local SEO Services
We’re here to help, and can build a custom local SEO plan based on your business needs. Our services include, but aren’t limited to:
- Local SEO audit and analysis
- Local on page optimization
- Local SEO link building
- Building and monitoring local citings
- Building, optimizing, and distributing localized website content
- Google My Business account optimization and management
- Local SEO analytics, tracking, and reporting
Ready to get started?
Talk with one of our experts today and find out how we can help you grow your business with our local SEO services.