You may have heard before that SEO is both an art and a science and we agree. There are so many boxes that need to be checked before a search engine will index or rank your page, from the artistic aspect of content writing to the science that is technical SEO. It’s true that content is king, but without keeping your site technically sound your content may never have the opportunity to be ranked in the first place. That’s where our technical SEO services come in to play.
What is Technical SEO?
Search engines prefer to rank pages that display specific characteristics. Technical SEO is the process of optimizing the necessary website and server-side attributes to achieve those characteristics. Technical optimizations send major signals to search engines that explain what exactly the page is about and if it’s worth ranking for a search query. A technically sound site supports search engine crawlability and indexation thereby improving both organic rank and user experience.
Benefits of Technical SEO Services
It’s imperative for your site to rank well in search results if you have any hopes of obtaining and converting traffic. So how can our technical SEO services benefit your position in SERPs? Here are the major benefits you’ll receive through technical optimizations:
Faster site performance
More efficient crawlability
The Brain Bytes Approach to Technical SEO
Since search engines, namely Google, roll out approximately 500-600 algorithm updates every year, we start by staying up to date on those ever-evolving changes so that we can provide the most relevant and impactful recommendations for your site.
Our SEO team completes a thorough technical audit and analysis of your site that will uncover any areas of opportunity. During a technical site audit, we review the fine details of five main focus areas that need to be structurally intact in order for your site to perform well in SERPs. After we analyze every possible aspect of your site’s technical SEO opportunities we begin the process of creating optimization recommendations that will support the improvement of your site’s rank. Our five focus areas are as follows:
Our goal is to get your pages indexed and to monitor your site for problems that could cause a reduction in the number of indexed pages. At a glance, we monitor website caching comparing the existing version of your site to what search engines have “on file”. This is the fastest way to see if search engines are even indexing your site at all. We also review XML sitemaps for proper protocols and the robots.txt file to know that search engines have a guide of what’s available to be indexed and ranked on your site. We use available web tools to monitor your site’s index status gaining meaningful insights on how search engines are crawling your site and if they’re indexing all of the pages they could be or if there are issues preventing indexation and what those issues might be.
A site’s architecture is the foundation of its crawlability. It’s a combination of the functional, technical, and visual elements required to provide a positive user experience and for a crawler to be able to index every relevant page. Here, some of the steps in our approach include reviewing how intuitive site navigation is, the order of content on each page (does it follow proper heading structure?), and breadcrumb usage, as well as possible paginated content issues or for e-commerce sites, faceted navigation issues.
On-site accessibility is important for both web crawlers and user experience. When it comes to accessibility for web crawlers we look at code optimization opportunities for site speed improvements as well as, mobile friendliness, broken pages, and pages with redirect chains and loops to name a few. Many people don’t know that search engines don’t have an infinite crawl budget. If a page takes too long to load or is too code heavy, much like a human, the crawl bot will move on without accessing your site. If your site is inaccessible, it can not be indexed. When we review accessibility for user experience we look at the mobile usability (font and button size, color contrast of text) and we analyze your site for ease of use for the visually impaired, meaning image captioning, video transcripts, and metadata like title and header tags.
During our review of on-page optimizations we look at specific page elements such as images (are they compressed/optimized for download?), is there anything that auto-plays that could cause an increase in bounce rate, are PDFs indexable?
While content is absolutely an art form in SEO there are some technical sciences behind it too. When we audit a site’s content for technical opportunities, we’re looking for canonical issues, duplicate content, any pages that may be tagged as "noindex" (and why), user-generated content, and the use of structured data markup where appropriate for better rankings.
Our Technical SEO Services
Don’t let your site be plagued by technical SEO issues. Our technical SEO services can help you achieve the following:
- Improved Ranking Potential through Indexation Opportunities
- Enhanced Performance and User Experience through Accessibility Optimization
- Better Crawl Efficiency through Organized Site Architecture
- Lower Bounce Rates and Load Time through On-Page Attribute Optimization
- Increased Search Visibility through Unique Content Augmentation and Analysis
Ready to get started?
Talk with one of our experts today and find out how we can help you grow your business with our technical SEO services.