What to look for in a search marketing agency
Search marketing combines all the elements you can use to improve your presence on search engines. It builds a complete strategy with the ultimate goal of making your website more visible so that a larger audience can reach you and purchase your products or services. At times a complicated assortment of details, having a search […]
Should I focus on SEO or PPC?
Site traffic is the name of the game, so what’s the best way to make it happen? The choice is simple: Focus on SEO (Search Engine Optimization) and go after organic search; or go the PPC (Pay Per Click) route and make sure your ads are being seen. Let’s do a quick breakdown of both […]