Blog

How to choose a CRO agency
Posted by: Belle Newby / October 18, 2018

Plenty of users visit your site. But few convert. You’re considering investing in a conversion rate optimization agency because you know CRO is a great way to support your ongoing marketing efforts like paid search, SEO, and social media. And after all, it’s easier to convert traffic you already have than brand new traffic. There’s…

Mobile-first Indexing: Impacts on SEO (and what to do next)
Posted by: Taylor Brainard / October 15, 2018

Having an optimized mobile site is a great way to improve traffic and conversions, and it is now more important than ever with Google’s switch to mobile-first indexing. Previously, Google prioritized the desktop version of websites to index content, but now Google will use the mobile version of sites to build their index. This rollout…

CRO Case Study: How We Skyrocketed Lead Gen by 63.83%
Posted by: Laurel Street / October 10, 2018

A Conversion Rate Optimization (CRO) Case Study by Brain Bytes Creative Executive Summary Ever wondered about the impact conversion rate optimization could have on your business? Or whether CRO is all it’s cracked up to be? We’re here to answer your questions. This case study explains how Brain Bytes Creative skyrocketed lead generation for an…

Conversion Rate Optimization: What it is it & Why it matters
Posted by: Laurel Street / September 14, 2018

What is conversion rate optimization? What would you say if I told you I could help you increase clicks on a button on your website 71.2% simply by editing the copy? Or increase clicks on a link 24.93% by changing the formatting of the text? Better yet, what if I told you I could increase…

How to Fail Well With CRO (Conversion Rate Optimization)
Posted by: Laurel Street / August 7, 2018

Picture this. You’ve built a website. It’s a pretty good site. It’s easy to navigate, explains your product offering well and is nice to look at. It’s performing alright. You’re getting good traffic and a fair percentage of your users convert. You’ve implemented things that are considered best practices in the conversion rate optimization world:…

Is Content Still Key in 2018?
Posted by: kristina / May 3, 2018

For years, marketing professionals have abided by the axiom that content is essential to success. But successful marketing is a moving target. Does this idea still hold true in 2018? YES! Content is everywhere. A truly massive force in all our lives. It’s reported that 91% of B2B marketers use content marketing! But still, so…

Mobile Application Prototyping Process
Posted by: kristina / April 9, 2018

Brain Bytes Creative’s UI/UX experts build mobile application prototypes that give app creators the opportunity to build their minimum viable products without any investment in costly-development. Check out this Slideshare to quickly review our process of bringing a mobile app to life. Mobile Application Prototyping Process 

Why Is UI/UX So Important?
Posted by: kristina / April 2, 2018

Smartly crafted User Interface/User Experience, commonly called UI/UX, is the most important thing for any website or app. If your pages aren’t easily navigable and aesthetically appealing, people won’t stay. Studies show that people decide whether or not they are going to stay on a site within the first few seconds of arriving. You want…

Basic Strategy Guide for Paid Search
Posted by: / April 27, 2017

When I want to learn something quickly, one of the first things I do is try to restate what I’ve learned in a simple one-page – often handwritten – document. I’ve found that if I can get around to formatting these one-pagers for general consumption, they can be quite useful to others interested in the…

Limitations of Shopify
Posted by: / March 16, 2017

Shopify is great way to get your eCommerce business up-and-running quickly and cost-effectively. Yet, here at Brain Bytes we often hear from companies that got started with Shopify and are beginning to outgrow it. Here are the most common Shopify limitations we see: Checkout flow: Shopify offers very few customization for checkout flow. If you want…