The Get It Straight Podcast

Innovators Unleashed w/ Dr. Sima Yakoby Epstein and Tina Trankler

In a new episode of the "Get it Straight Podcast", we sit down with Dr. Sima Yakoby Epstein, the visionary Founder and CEO of Orthonu, and her dynamic COO, Tina Trinkler.

Dr. Epstein shares her personal journey, from her early years and the invaluable work ethic her father instilled in her, to the birth of Orthonu.

Dr. Epstein’s relentless dedication and discipline fueled her to create Orthonu, a company providing innovative solutions to common orthodontic challenges. Inspired by the struggles she saw patients endure during the COVID-19 pandemic, she was motivated to design products that could alleviate their discomfort and enhance their orthodontic experience.

“Tweakz for Braces” and “Tweakz for Aligners” emerged from this motivation, showcasing Dr. Epstein’s profound empathy and innovative spirit. These products, designed to help patients manage their orthodontic treatments more effectively, have been revolutionary in the field.
Dr. Epstein and Tina Trinkler highlight the numerous advantages of using “Tweakz”. Beyond alleviating discomfort, these groundbreaking products help to reduce the frequency of orthodontic visits, thereby saving patients both time and money.

But the team at Orthonu isn’t stopping there. They are actively working with orthodontists to educate consumers on the myriad benefits of their products. Their mission goes beyond providing solutions – they aim to empower patients with knowledge, so they can make informed decisions about their orthodontic care.

Join us on this episode of the Get it Straight Podcast to learn more about the extraordinary journey of Dr. Epstein, the vision of Orthonu, and the transformative potential of their products.