How to win online search
I’ve been in the digital marketing space for over ten years now. Every year the rules and search algorithms change. As the digital space evolves, my team always plays by the rules, deploying white hat SEO tactics and steering clear of shady black hat ones. It all goes back to a singular belief that Google […]
What to look for in a search marketing agency
Search marketing combines all the elements you can use to improve your presence on search engines. It builds a complete strategy with the ultimate goal of making your website more visible so that a larger audience can reach you and purchase your products or services. At times a complicated assortment of details, having a search […]
Should I focus on SEO or PPC?
Site traffic is the name of the game, so what’s the best way to make it happen? The choice is simple: Focus on SEO (Search Engine Optimization) and go after organic search; or go the PPC (Pay Per Click) route and make sure your ads are being seen. Let’s do a quick breakdown of both […]