We've spoken with many orthodontists, and orthodontic marketing professionals and we see these two things most often.
A BILLBOARD IN THE DESERT
The site sits static, without anything happening to it. Orthodontists, pay for “Monthly SEO” and in return they get monthly reports that they don’t understand. Many practices tell us they don’t know how many conversions they receive from digital marketing efforts if any at all.
The site gets content added every month, but it’s a piece of content that no one cares about or it’s written so poorly that no one is looking at it or finding it! It checks the, “I did marketing” box but it adds zero value. In fact… it’s a VALUE VAMPIRE sucking money and opportunity away from you.