Increase your new patient starts with SEO for orthodontists
Google is one of the first places that prospects will explore when they need an orthodontist – but 90% of those searches are resolved on page one. Does your practice make the cut? See where you stand with free keyword research and a digital marketing assessment.
How we deliver SEO for orthodontists
As we take on a growing number of orthodontic SEO clients, we hear two common refrains about their issues and pain points with previous marketing efforts:
- The billboard in the desert: Your shining star of a website just kind of sits there, static and dejected, without much happening to it – and without much traffic. You pay for “monthly SEO,” but you’re not sure what ROI you’re receiving for it. You might not even know how many new patient starts your efforts are driving!
- The value vampire: In this scenario, you receive monthly content updates and other SEO deliverables, but they lack relevance and value. This type of work checks the “marketing” box, but nobody cares about the topics (or the execution is so bad that prospects still can’t find you). All it does is drain your resources.
Much like our clients, we loathe these tactics.
Instead, we focus on creating technically sound websites with exceptional content that provides answers to the specific questions your prospects are asking. In order to ensure that both search engines and humans can find you through non-branded search terms, we focus on the following processes:
Technical analysis
From page speed to schema markup, there are a host of technical factors that impact your site’s “searchability.” Our experts ensure that major technical issues are resolved near the start of an engagement (followed by regular monitoring and maintenance), so our progress and ROI are easily tracked.
Competitor analysis
It’s important to understand how you stack up against the local competition. Our detailed analysis will show where you’re winning, where you’re losing, and where you need to improve in order to establish a firm grip on your market.
Site architecture audit
Both search engines and potential patients want to see sites that are logical and well organized. We’ll ensure that your site meets these needs by implementing an optimal URL structure, navigation, and other critical elements that support a modern browsing experience.
Keyword research
Keywords provide a wonderful window into the psyche and intention of your prospects and help you identify the top non-branded opportunities for your practice. Together, our SEO and content experts will work to turn these opportunities into actionable strategies.
Content strategy
Once we’ve identified your biggest gaps and best opportunities, our creative writers will deliver a regular cadence of information-rich, keyword-driven content. We also collaborate with your key stakeholders to ensure that your brand voice is folded into everything we produce.
So what can you expect from a Brain Bytes SEO strategy?
Improve local targeting
Instead of settling for broad keywords like “orthodontist” or “braces,” we focus on locally modified keywords that actual people in your city are searching for. That means you’ll be able to better target prospects who are more likely to convert.
Attract more visitors
It’s simple math: The better that your content-rich, technically sound site ranks for relevant queries, the more visitors it will attract. With more visitors, your practice has more opportunities to convert prospects into patients.
Boost your ROI
Good SEO isn’t free, but it can often be more competitively priced than other marketing techniques while delivering a long-term, sustainable source of prospects. If we do our job right, the revenue from converting organic leads into new patient starts will more than cover your investment.
Benefits of working with orthodontic SEO experts
When you give us the reins to your orthodontic SEO strategy, we give you the freedom to focus on your practice in return. You get to provide the attentive, expert care that keeps patients coming back, while we help more prospects find that care they need.
With years of experience providing SEO for orthodontists, we’ve built many close relationships and learned a lot about what it takes to provide effective marketing in this space. And because we will never take on two clients who are local competitors, we can apply this cumulative knowledge base to our clients across the country without creating any conflicts of interest.
Clients rave about our orthodontic SEO services
Join the club.
The nation’s top orthodontic practices ❤ Brain Bytes Creative.
Great SEO doesn’t have to break the bank
We believe that transparent and positive relationships start before any contracts are signed. That’s why we’re upfront about the price of our SEO retainer for orthodontists, which is $3,700 per month.
For that price, you’ll work with our experts in three distinct disciplines: SEO strategy, content creation, and web design / development. The price also includes direct access to your account manager, who will keep you in the loop regarding our recommendations, activities, performance tracking, and any other questions you may have. These teams collaborate closely to ensure your website and search presence grows every month.
With the typical patient generating $4,000 to $6,000 in revenue during the course of their treatment, we believe our program offers a competitive price for reliable, transparent, and expert SEO guidance with a clear ROI.
Boost your new patient starts with orthodontic SEO
If you’re looking for a sustainable approach to digital marketing, then we encourage you to reach out today and learn more about our orthodontic SEO program.
You’ll get a clear roadmap, real-time reporting, and local exclusivity, all with the goal of driving non-brand conversions from the most important and relevant terms that are actively being searched right now. But you won’t get long-term contracts, sub-par or unclear work, or conflicts of interest.
So let’s get started! We’re happy to provide a no-strings-attached, free assessment of your digital marketing – just fill out this form and we’ll contact you within 24 hours.
“I’m looking for something else… Can I just email you?”
Of course.
