Keyword Research Services
What is keyword research?
Keyword research is the foundation of your SEO strategy and an important part of all digital marketing campaigns.
It’s the process of investigating terms that are important to your business through marketing tools to find the search volume, competition value, potential opportunity, and other important insights.
Performing keyword research gives you valuable information on what terms related to your business people are looking for. It also gives you insight into the competition level for your important keywords and how difficult it will be to improve your rank.
What can you learn from keyword research?
Customer insightsKeyword research helps you think like your customers. What questions are they looking for that you can help answer? What sort of language are they using when they search? What industry-specific topics are being searched for frequently? Understanding how your customers are currently finding you helps set a foundation for your strategy and uncovers related terms you can use to build it out in the future.
What can you do with your keyword research?
Optimize existing content
Create new content
What high-value keywords did you find that you haven’t been talking about? There’s your next blog idea or an idea for a new page. Building out new content focused on your keywords is key for maximizing your SEO efforts.
You’re never truly done with keyword research.
It isn’t enough to do it and make the site changes. Tracking your progress is the only way to know if your efforts are making a difference.