Find your focus, identify missed opportunities, and boost your ROI with our in-depth keyword research and analysis.
What is keyword research?
Keyword research is the foundation of your SEO strategy and an important part of all digital marketing campaigns.
It’s the process of investigating terms that are important to your business through marketing tools to find the search volume, competition value, potential opportunity, and other important insights.
We define search engine optimization (SEO) as the process by which we help businesses gain visibility online and push their content toward the first page of relevant search results.
Performing keyword research gives you valuable information on what terms related to your business people are looking for. It also gives you insight into the competition level for your important keywords and how difficult it will be to improve your rank.
Keyword research helps you think like your customers. What questions are they looking for that you can help answer? What sort of language are they using when they search? What industry-specific topics are being searched for frequently?
Understanding how your customers are currently finding you helps set a foundation for your strategy and uncovers related terms you can use to build it out in the future.
One of the greatest benefits of keyword research is identifying missed opportunities. If your site is currently ranking on page 4 for an important, high-value keyword, how much additional revenue could you bring in by being on page 1? Is it feasible to get your site onto the first page based on competition levels?
These are insights you can uncover in keyword research that will help you establish focus areas for your SEO campaigns.
Don’t make the mistake of thinking that once you’ve found the terms with the highest search volume that your research is complete.
Terms with high search volume are often the most competitive and will be more difficult to rank for. While it’s good to keep those terms in mind and target them for the long run, you can find great opportunities for wins by finding keywords relevant to your business with lower competition levels.
Competitive keyword analysis is another useful tactic for gaining insights.
Comparing you and your competitors rank for important keywords can help you understand where you’re site is stacking up in the industry and show you where similar sites are finding success.
What can you do with your keyword research?
Optimize existing content
If you didn’t have keywords in mind when writing your content, now’s your chance to go back fix that. Find which pages haven’t been driving traffic, and augment your content to focus on keyword groups to improve performance. Don’t forget about your titles and meta descriptions, too.
Create new content
What high-value keywords did you find that you haven’t been talking about? There’s your next blog idea or an idea for a new page. Building out new content focused on your keywords is key for maximizing your SEO efforts.
You’re never truly done with keyword research.
It isn’t enough to do it and make the site changes. Tracking your progress is the only way to know if your efforts are making a difference.