Without a code, there is no website but a site’s code isn’t just something to be thought about by developers. Without an organized, functional code your site may not qualify for being indexed or ranked in SERPs. Our SEO code optimization services play a critical role in overall site performance.

What is SEO Code Optimization?

Every website is built on a structure of various coded languages. SEO code optimization is the part of the technical SEO process that deals with analyzing all of those coded languages to see how they communicate with each other to produce a functional and aesthetic page suitable for both humans and computers. Optimizing code for SEO involves identifying areas of opportunity and correcting them to send the desired positive signals to search engines explaining what the page is about, if it’s able to be indexed, and if it’s worthy of being ranked.

Benefits of Optimizing Code for SEO

Every website owner aspires to have the most search engine friendly site out there, and by optimizing code for SEO your site will be another step closer. Here are the primary benefits you’ll receive through our SEO code optimization services:

Faster page load speeds

Higher user engagement

Improved conversion rates

More page views

Lower bounce rates

The Brain Bytes Approach to Code Optimization

We analyze your site beginning with the low hanging fruit that will get your site recognized by search engines for its value immediately. As we progress, we take deeper dives into site assets that could be slowing down site pages or even blocking search engines from receiving data necessary for processing the page at all. A few areas we focus on when we provide SEO code optimization services include:

HTML Source Code Optimization

Search engines use HTML source code to figure out what each page is about and web browsers use the same code to understand the order in which to present that page’s content. Optimizing HTML source code for SEO has the highest immediate impact and it’s able to be manipulated without interfering with the functional code that makes data transmitting elements like contact forms, checkout pages, or secure portals work. Here, we focus on optimizing essential metadata elements like title and header tags, page description, internal linking and anchor text, image attributes, etc..

Minify Site Assets

HTML is just one web language a site is built on. Others might include design languages like CSS and programming languages like JavaScript. During our SEO code optimization process, we review the language resources on a site. We’ll recommend removing redundant data or code that is unnecessary for the site’s overall performance. In other words, code that’s slowing the site down without any added benefit.

Additionally, we review all of a site’s images. For images over a certain number of bytes, we’ll recommend image compression which is a reduction to the file size of the image. We want image file size to be a low as possible without sacrificing image quality. For site’s that are image heavy and hosting locally, we may recommend creating an image sprite or moving to a CDN. These recommendations will save bandwidth by reducing the number of server requests it’ll take to load all of the images keeping page speed high and server load time low.

Organization Of Render Blocking Assets

There are so many coded elements that make up a single page. Each element is loaded individually but if it’s not organized to perfection there is potential for nothing to load or for it to load at a snail’s pace. We check to make sure that there are no massive assets placed above critical scripts that need to be read first in order for the page to be processed and loaded in a timely manner. If there are we’ll recommend moving them down in the source code or using a code attribute to define the order in which the asset should be read.
 

Structured Data Markup

Structured data markup is another coded web language. This is one that search engines understand really well and is almost an incentivized bonus for a website but not because search engines give the site more credit for using it, they just appear more credible for doing so. Google refers to structured data markup elements as “rich snippets”. These rich snippets are the search results with the star ratings attached or the knowledge panels with complete company data available. We’ll review a site to make sure its structured data is intact so that it’ll stand out in SERPs.

Ready to get started?

Talk with one of our experts today and find out how we can help you grow your business with our SEO code optimization services.