Need help improving usability and client engagement? Brain Bytes curates user-friendly and intuitive design experiences proven to attract new customers.
What is user experience design?
User Experience (UX) design is the process used to create meaningful and relevant experiences for your customer. It’s about designing products, apps, or websites that function well, are easy to use, and follow an innate flow – all with the end goal of improving customer satisfaction.
Benefits of UX design
When executed properly, user experience design creates positive emotions and feelings in your customer that can have a long-term effect. When your page functions as expected, it improves customer loyalty and convert better.
But how? When customers enjoy an interaction, they will be more likely to do it again. And soon they’ll associate your brand with having a pleasurable experience. And that’ll turn in to higher motivation to use your brand in the future.
Secondly, analysis paralysis is a real thing. If your page is too cluttered, visitors won’t know what to do.They like websites that are clean and organized and that essentially make decisions for them. If your website layout is overwhelming, your customers will go elsewhere.
The good news is that we can help you improve conversions by enhancing the experience of all users interacting with your website with our UX services.
We start by considering how customers experience your site. That means asking a lot of questions like “hey, should customers double-click here, or use drag-and-drop?” or “should there be a button here, or would a link work better?”
We try a lot of different approaches to delivering a quality experience for your customers.
Yep, we’re a little bit obsessed with usability.
Cross-platform experience design
There’s a lot of ways to access a website: computer, tablet, mobile. That means there’s a slew of potential glitches and errors. And that’s not to mention the differences between operating systems.
All of these variables can create disjointed interactions. Obviously, you want to avoid that. So we troubleshoot across platforms so you can be confident that your website is bug-free.
Mobile app UX and UI design services
Apps provide customers with helpful tools at their fingertips. But if those experiences are buggy, don’t work on all mobile platforms, or are just plain ugly, then they could be working against you. Our UX pros guard against that with thorough usability assessments and meticulous experience design. Then they work with our UI team to create a unique visual experience for your app.
Our UX specialists analyze your customer’s behavior, develop prototypes, and create effective UI. We can help you brainstorm some real marvelous business fixes.
Web design services
We can create superb designs for you. But that’s just the beginning. We can also help keep customers on your page. For example, if a page takes too long to load, we’ll figure out what needs to be compressed, adjusted, and trimmed to keep them engaged.
We assess stakeholders and users behaviors and needs and conduct competitive research and analyses. This helps us decide which problems to solve and which features to prioritize. And we use these strategic analyses for value proposition discovery, business model validation, digital strategy planning, or service design. Once we’ve tied up those loose ends, we can start building a digital experience.
Our approach to UX design
We’ve been crafting web solutions since 2011. That’s a full decade of refining our bona fides. Our experience has helped us perfect how we actualize our UX services.
We follow established design standards and workflows to ensure you get the product you need — delivered by our designers — on time.
This ain’t our first rodeo. We have a prescribed workflow for every project. Really, it’s what puts the brain in our bytes.
Understanding your user’s needs helps us create tailored solutions. We analyze how they navigate and interact with your website. While we’re doing that, we’re also researching general customer expectations for your market.
Because information architecture is the scaffolding we’ll develop your final product around, we arrange (and arrange, and rearrange, and rearrange) your page to maintain its functionality. This helps us down the line to structure our ideas around wireframing and building your page.
We use sketches to communicate ideas, map processes, generate concepts, and problem solve. Once we’ve got a design down we’ll use wireframes to create a workable prototype of your deliverable. Bonus: it gives us an opportunity to show off our artistic panache.
One of the most important steps is editing your product. Ensuring you like it and that you like the story it tells about your brand. Then we take that design and troubleshoot it. We ultimately want a package that looks stunning and functions well.