This coincided with Hodges-Mace’s transition from service company to SaaS, and the launch of their newly acquired technology platform. Brain Bytes helped move the website away from a traditional “online brochure” — and into a website that is optimized for conversions and effectively delivers the Hodges-Mace brand message to the market.
This included Act-On and Google Analytics. We augmented the initial build with new pages and functionality (like progressive profiling, a resource center, a press page, and a page focused on their SmartBen platform).
Brain Bytes provided continuous content marketing, technical SEO, social media marketing, marketing automation, and paid search services to reinforce our optimizations to the website.