In “What is SEO? Part 1” I talked about on-site and off-site SEO; what they are, how they’re different, and which is more important (spoiler alert: they’re equal!). Here we’ll jump into the nitty-gritty of off-site SEO tactics because it’s easier to get this out of the way first since it’s really all about building backlinks and maintaining reputation both locally and online.
If you offer a product or service at a brick and mortar location, getting in front of the eyes of potential buyers online is imperative for business success. This is more than just creating a “My Business” page on Google, this is ranking for “near me” searches and creating localized content that will build interest around your brand in your community. It’s also about ranking in the “local 3-pack” in search results. That’s a massive bonus of being optimized with local SEO.
But what link building techniques SHOULD you focus on?