What is backlinking?
Simply put, a “backlink” is created when an external website links to yours.
The practice of obtaining backlinks is often referred to as “link building.”
Backlinks are one of Google’s top two ranking factors. Search engines use links when crawling sites to see how pages relate. This includes internal links on the same site and external links to different sites. Having a diverse selection of relevant external sites linking to you is essential in improving your website’s ranking.
Let’s say you need to buy a new phone. You’d be more likely to buy one that had great reviews, or that someone trusted recommends to you. You’d want reassurance that the phone you’re buying is reliable and trustworthy.
Backlinks are endorsements for your site. They’re proof that someone felt your site’s content was good enough to link to. The more of them you have, the more trustworthy search engines consider your site to be. When search engines find your site to be trustworthy, it improves your rankability, which can result in more site traffic.
Why is backlinking important for your website?
Backlinks are one of the major ranking factors search engines use when evaluating websites.
The more backlinks you have from relevant and reliable sites, the more trustworthy and credible your website will seem to Google, leading to better ranking and increased organic traffic. But that’s not all.
An unavoidable part of link building is outreach to others in your industry.
On top of winning that link, this practice also leads to building relationships with bloggers and related sites, which can have enormous value beyond improving your site’s ranking. Building industry relationships and gaining links through those relationships drives referral traffic to your site and helps build visitors’ trust in your brand. And since these referrals are coming from relevant sites, they’re likely to be qualified prospects.
Build industry relationships
Improve site traffic
Increase domain authority
Build trust in your brand
Choosing an agency for backlinking services
Always stick to “white hat” strategies
When looking for an agency to help you up your link-building game, you’ll want to partner with someone who sticks to “white hat” link-building techniques.
“White hat” refers to strategies that are approved by Google, and help you build valuable links from reputable websites.
Agencies using white hat tactics will likely focus on building awesome content, researching competitor backlinks, building relationships with relevant blogs and websites, and finding trusted directory listings.
These strategies take time and effort, but they’re proven help you build domain authority, increase your credibility, and won’t result in Google penalties.
Avoid “black hat” tactics
On the flip side, “black hat” refers to aggressive link-building strategies that don’t follow search engine guidelines.
These strategies try to trick search engines into ranking sites higher through sketchy tactics that do not provide any value to actual site visitors.
These can include things like spamming your link on random third-party sites like blogs or forums, or creating “link farms” that have no content value and exist solely to provide links.
Google punishes sites that employ these tactics, so using black hat strategies will end up hurting your rank in the long run.
Beware any agency who promises quick wins in backlinking without having a strong focus on the long term benefits of building your content.
BBC’s approach to backlinking
At Brain Bytes Creative, we stick to trusted link-building tactics to help you build valuable links relevant to your industry.