The orthodontic space is full of intricate methods and technologies that are pushing the space forward daily.
Today’s episode sees our hosts, Jason Sirotin and Judd Johns, discussing one particular concept of note. Judd gives a neat understanding of the Ortho S Curve. It “is kind of the sweet spot for [an orthodontic] patient, where they say yes to treatment.”
The concept focuses on the disconnect from casual observers of the field, and what’s actually going on behind the scenes. It functions on transparency, giving them true peak inside operations. This disclosure is a way to give interested parties a complete comprehension, increasing chances of a successful conversion.