Orthodontics In School
So how does Walraven make this connection? It’s actually quite interesting! First, they take on orthodontists as clients, then partner with schools all over to bring “custom [ortho] supplies” to students. This partnership gives orthodontists a direct pipeline to their biggest target demographic.
Parents are given full transparency in these provisions, complete with a full understanding of the value they’ll add to their kids’ smiles. This is a big resource for parents, particularly those who are unable to reach their neighboring providers. And for orthos, you’re getting premium advertising at a fraction of what a normal impression would cost.