How Ortho Products Are Conceived
As their titles imply, the offices these two industry giants hold focus a great deal on product development. It’s also worth mentioning that they aren’t the only ones on the episode with such credentials. Our very own co-host, Judd Johns, has a wealth of experience in this specific area, as detailed in the clip above.
As Judd explains, there’s so much that goes into product development in the orthodontic space. A product can go through a multitude of offices and clearance levels before you can even think of a release. Judd, Malika, and Joe have all been instrumental “in some very important launches, some upstream and some downstream, for Ormco.” These are true subject matter experts, and they offer a ton of insight throughout today’s talk.