Over the past four years, we’ve worked extensively in the orthodontic space. We started doing SEO for Ormco. Soon, we realized that there was an incredible opportunity for orthodontists to win in digital. It was as clear as Invisalign that orthodontic practices were (and are) severely underserved, so we set out to address that problem.
Having worked in social media for almost a decade, our tactics have evolved with the growth of medium. Our goals with any paid campaign are efficiency and strategy. We want to spend the least amount of money per lead, and get true conversions! No bullshit. All we want is real data on what we did to drive revenue. Our experience has taught us how to win the game, or to know when the game is not right for a particular client. We are not interested in sitting around wasting time, money or energy. If something is not working, we find out why, and pivot appropriately.