What is SEO competitor analysis?
All businesses have competition.
From an SEO perspective, it’s crucial to know who you are competing against in search engine rankings and what it is they’re doing to be successful.
A competitor analysis investigates the SEO techniques, traffic levels, and rankings of your competition to help you to see where you stack up in comparison.
Why is SEO competitor analysis important?
Get a glimpse into your competition’s strategy.
Performing a competitor analysis gives you a glimpse into the digital marketing strategy of your competition. It also helps you stay on top of industry trends.
Uncovering keywords that competitors rank highly for, backlinks they have from other sites, and content they’ve published that’s getting noticed gives you insight into what tactics are working, or not working, and plays an important role in determining your SEO strategy.