What is ecommerce SEO?
You’ve likely heard of search engine optimization (SEO) before.
But maybe you’re unsure how SEO services for ecommerce websites can benefit your business’s online store.
Simply put, ecommerce SEO is identifying critical areas of opportunity through the process of analyzing a web-store, then strategizing and implementing improvements, reviewing the implementation change results, and scaling the strategy from those findings. Rinse. Repeat.
Why is ecommerce SEO important?
If you have an ecommerce store, you know the struggle of getting people to your site.
Not to mention hoping they find what they’re looking for before they get frustrated by page load speed, navigation flaws, or lack of site search functionality — the dreaded zero result search.
That’s where our ecommerce SEO services come in. You focus on your inventory, let us do the “heavy lifting.”
Improved search visibility
Greater brand awareness
Increased site traffic
Reduced marketing spend
Boosted conversion rates
Lowered bounce rates
BBC’s approach to ecommerce SEO services
Ecommerce sites are built a lot like the sales funnel: The further into the buying cycle the visitor is, the more targeted the content they’re looking for is.
For an ecommerce website, the homepage is the least valuable, but a product page is where most conversions happen.
Our SEO team completes a thorough analysis of your ecommerce site from the homepage to the category pages to each individual product page, that will uncover opportunistic areas of focus for our team.
During the analysis, we review the fine details that will make up four potential strategies for your site’s ecommerce SEO plan.
Once strategies are created and approved we’ll begin implementing changes, reanalyzing data, and readjusting those strategies accordingly. Our focus areas are: