What is technical SEO?
Search engines prefer to rank pages that display specific characteristics.
Technical SEO is the process of optimizing the necessary website and server-side attributes to achieve those characteristics.
Technical optimizations send major signals to search engines that explain what exactly the page is about and if it’s worth ranking for a search query. A technically sound site supports search engine crawlability and indexation thereby improving both organic rank and user experience.
Why is technical SEO important?
You may have heard before that SEO is both an art and a science — and we agree.
There are so many boxes that need to be checked before a search engine will index or rank your page, from the artistic aspect of content writing to the science that is technical SEO.
It’s true that content is king, but without keeping your site technically sound your content may never have the opportunity to be ranked in the first place. That’s where our technical SEO services come in to play.
More efficient crawlability
BBC’s approach to technical SEO services
Search engines, namely Google, roll out approximately 500-600 algorithm updates every year. So we start by staying up to date on those ever-evolving changes so that we can provide the most relevant and impactful recommendations for your site.
Our SEO team completes a thorough technical audit and analysis of your site that will uncover any areas of opportunity.
During a technical site audit, we review the fine details of five main focus areas that need to be structurally intact in order for your site to perform well in SERPs. After we analyze every possible aspect of your site’s technical SEO opportunities we begin the process of creating optimization recommendations that will support the improvement of your site’s rank.
Our focus areas are as follows:
Our technical SEO services
Don’t let your site be plagued by technical SEO issues. Our technical SEO services can help you achieve the following:
- Improved ranking potential through indexation opportunities
- Enhanced performance and user experience through accessibility optimization
- Better crawl efficiency through organized site architecture
- Lower bounce rates and load time through on-page attribute optimization
- Increased search visibility through unique content augmentation and analysis