Here are five things that companies can do to offset some of the revenue and sales pipeline losses associated with COVID-19.
1. Focus on creating SEO-focused content as part of your marketing efforts for COVID-19
2. Invest in targeted non-branded paid search campaigns.
If you do it right (super-targeted ads, keywords, and landing pages), you can start creating these new leads very inexpensively. Check out this case study about how we created 12 new non-branded leads for $280 in ad spend.
3. Consider paid social campaigns in your marketing efforts for COVID-19
4. Focus on your website.
5. Make your conferences virtual.
Moments of crisis can cause a lot of anxiety.
We’re always ready to help you find digital ways to drive your sales and improve your pipeline. Contact us today for a free evaluation.